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Price cutting rivals eat into Nokia's market share

Shares fall sharply on falling market share

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Nokia has signalled an end to its uninterrupted growth, predicting that its market share would shrink, slightly, during the current quarter - though it will of course still increase over the whole year.

Nokia reckons its misfortune is down to competitors cutting prices beyond what's sustainable, in an attempt to grab market share, and that it'll bounce back towards the end of 2008:

"Nokia has not broadly participated in recent aggressive pricing activity as it believes that the negative impact to profitability would outweigh any short term incremental benefits to device unit sales," the company said in a statement.

This means lower profit figures for the third quarter - July to September - and the company's assertions that everything would be fine by the end of 2008 didn't stop the share price sinking by more than ten per cent on the news. It's slid to €13.93, the lowest since November 2005, according to the FT. ®

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Latest Comments

Smartphone are a dumb idea?

My Nokia E51 works fine, unless I install stuff on it! Even Nokias own Internet Radio app rebooted my phone regularly until I kicked it out. Another radio app screwed up my address book, so I had to reinstall the whole phone software.

Do people really want installable native apps screwing up their phones? I don't think so.

Which really calls into question the whole idea of "smartphones". Feature phones are getter smarter all the time. And they run benign Java apps which rarely, if ever, crash a phone.

Even PCs are are "dumbing down" to become more reliable and user-friendly. Many of the simple cheap computers inspired by the EEE pc are aimed at the new paradigm of running all software "in the cloud" and installing only sandboxed "managed code" such as Java and Flash to run internet apps such as Google Docs.

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Series 40

That Nokia 6300 is one excellent phone, stone cold classic, But Series 40 Is not Symbian. 'Series XX' relates to Nokias development platforms more than it does to Symbian.

I dont think anyone at Nokia is too concerned, they have a rediculous market share, massive portfolio (especially in entry markets) and are going directly into services. They've took a calculated risk by buying and giving away Symbian foundation but I reckon thier share prices will increase as they are being very sensible.

SEX1 = Ha ha!

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My last Nokia

..was the indestructible 3310, first tehy took forever to move to decent screens, so i waited, then they took ages for decent cameras, so I waited, then I gave in and got a SE T610, not looked back.

Seriously looking at a SEX1 [chortle] soon, the K800i was excellent while it lasted, keys don't react well to water though. and screen + keys in same pocket = scratched screen. Oh well. I have friends with N95s one is held together with tape (after a very minor drop) and one is stuck in low volume and other problems. I also find the menus perplexing. Oh and I hated the way one some previous Nokias they made the red and green buttons coloured via the light, so if it was dark (like mid-call) you wouldn't know which button to hang up with. It's the LITTLE THINGS.

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