Feeds

World goes mad as Bill and Jerry eat churros

Microsoft's Seinfeld ad ignores Microsoft

Secure remote control for conventional and virtual desktops

Microsoft has debuted the first commercial starring its $10m Vista pitchman, Jerry Seinfeld.

The ad shows the funnyman spotting Bill Gates shopping at a discount shoe store, whereupon churros, foot sizes, wearing clothes in the shower, and chewy computers are discussed – anything but Windows Vista, it seems.

Reactions to commercial seem particularly divided. I like the bit. While it doesn't leave me rolling in the aisles, it's charming. Who cares if it doesn't mention Vista? Microsoft desperately needs to push out a positive image of itself. The company has been sitting on its hands for too long while the competition rips it to shreds.

He may be leaving the CEO spot, but Bill Gates is Microsoft. Gates is also such an awkward nerd that filming him trying to interact with another human being is almost guaranteed comedy gold. And who better to stir up awkward conversations than Seinfeld?

Microsoft's attempts to directly confront the negative image that plagues Vista with its "Mojave Experiment" commercials is a mistake. Interviewing people that say Vista is awful, letting them fawn over a new operating system called "Mojave," then revealing the OS is actually Vista is a bit like trying to sell canned pineapples by saying there's "guaranteed no razor blades hidden inside." It raises more suspicions than it corrects.

Others here at Vulture Central are on the opposite side of the fence. They argue that the Seinfeld commercial making virtually no effort to mention Microsoft as a software company and with absolutely no reference to Vista makes it seem like the company is ashamed of what they do. It appears as if Microsoft has thus far, accomplished very little for a considerable sum of money. At best the commercial doesn't change their opinion about its products one way or the other.

Let us know what you think. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
Apple Fanbois (and girls) already lining up for NEW iPHONE
You know, that one that hasn't even been announced yet?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.