Feeds

World goes mad as Bill and Jerry eat churros

Microsoft's Seinfeld ad ignores Microsoft

Internet Security Threat Report 2014

Microsoft has debuted the first commercial starring its $10m Vista pitchman, Jerry Seinfeld.

The ad shows the funnyman spotting Bill Gates shopping at a discount shoe store, whereupon churros, foot sizes, wearing clothes in the shower, and chewy computers are discussed – anything but Windows Vista, it seems.

Reactions to commercial seem particularly divided. I like the bit. While it doesn't leave me rolling in the aisles, it's charming. Who cares if it doesn't mention Vista? Microsoft desperately needs to push out a positive image of itself. The company has been sitting on its hands for too long while the competition rips it to shreds.

He may be leaving the CEO spot, but Bill Gates is Microsoft. Gates is also such an awkward nerd that filming him trying to interact with another human being is almost guaranteed comedy gold. And who better to stir up awkward conversations than Seinfeld?

Microsoft's attempts to directly confront the negative image that plagues Vista with its "Mojave Experiment" commercials is a mistake. Interviewing people that say Vista is awful, letting them fawn over a new operating system called "Mojave," then revealing the OS is actually Vista is a bit like trying to sell canned pineapples by saying there's "guaranteed no razor blades hidden inside." It raises more suspicions than it corrects.

Others here at Vulture Central are on the opposite side of the fence. They argue that the Seinfeld commercial making virtually no effort to mention Microsoft as a software company and with absolutely no reference to Vista makes it seem like the company is ashamed of what they do. It appears as if Microsoft has thus far, accomplished very little for a considerable sum of money. At best the commercial doesn't change their opinion about its products one way or the other.

Let us know what you think. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.