Feeds

World goes mad as Bill and Jerry eat churros

Microsoft's Seinfeld ad ignores Microsoft

Build a business case: developing custom apps

Microsoft has debuted the first commercial starring its $10m Vista pitchman, Jerry Seinfeld.

The ad shows the funnyman spotting Bill Gates shopping at a discount shoe store, whereupon churros, foot sizes, wearing clothes in the shower, and chewy computers are discussed – anything but Windows Vista, it seems.

Reactions to commercial seem particularly divided. I like the bit. While it doesn't leave me rolling in the aisles, it's charming. Who cares if it doesn't mention Vista? Microsoft desperately needs to push out a positive image of itself. The company has been sitting on its hands for too long while the competition rips it to shreds.

He may be leaving the CEO spot, but Bill Gates is Microsoft. Gates is also such an awkward nerd that filming him trying to interact with another human being is almost guaranteed comedy gold. And who better to stir up awkward conversations than Seinfeld?

Microsoft's attempts to directly confront the negative image that plagues Vista with its "Mojave Experiment" commercials is a mistake. Interviewing people that say Vista is awful, letting them fawn over a new operating system called "Mojave," then revealing the OS is actually Vista is a bit like trying to sell canned pineapples by saying there's "guaranteed no razor blades hidden inside." It raises more suspicions than it corrects.

Others here at Vulture Central are on the opposite side of the fence. They argue that the Seinfeld commercial making virtually no effort to mention Microsoft as a software company and with absolutely no reference to Vista makes it seem like the company is ashamed of what they do. It appears as if Microsoft has thus far, accomplished very little for a considerable sum of money. At best the commercial doesn't change their opinion about its products one way or the other.

Let us know what you think. ®

Boost IT visibility and business value

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.