Feeds

Bosch strategy boutique fails greenwash test

Saving the planet, one space shuttle launch at a time

High performance access to file storage

The marketing robots at the UK tentacle of remorseless Teutonic engineering firm Bosch haven't quite mastered the art of eco-friendly promotion guff.

Their "Planet Savers" competition offers entrants the exciting opportunity of flying all expenses paid to Florida to witness the launch of the space shuttle, that wonder of our low-carbon society.

The wheeze is a tie-in with the recent spacey Disney flick Wall-E, and punts Bosch's range of energy and water efficient washing machines, tumble driers, dishwashers and fridges.

The lucky winner and family will be whisked away for a five-night stay at well-known eco-resort Disney World in Orlando. The jaunt to Cape Canaveral will merely cap off a week of intensive planet-saving.

Our Earth-hugging family will no doubt be wowed by the sight of two million kilograms of super-energy-efficient aluminium, explosives, heavy metals and poisons blasting through the atmosphere, leaving a trail of hydrochloric acid and debris in its wake. And happily, the naughty freon foam that formerly lined the shuttle's main fuel tank was phased out from 1997*.

Bosch's marketeers explain the motivation behind the promo thus: "At Bosch we believe you should never have to sacrifice excellence to embrace the planet we share." At El Reg we believe the strategy boutique should never have to sacrifice sales to embrace a new marketing paradigm. ®

Bootnote

Hat-tip to Sust-it.

High performance access to file storage

More from The Register

next story
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
Get your MOON GEAR: Auction to feature Space Race memorabilia
Keepsakes from early NASA, Soviet programs up for bids
New FEMTO-MOON sighted BIRTHING from Saturn's RING
Icy 'Peggy' looks to be leaving the outer rings
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.