Feeds

Bosch strategy boutique fails greenwash test

Saving the planet, one space shuttle launch at a time

Providing a secure and efficient Helpdesk

The marketing robots at the UK tentacle of remorseless Teutonic engineering firm Bosch haven't quite mastered the art of eco-friendly promotion guff.

Their "Planet Savers" competition offers entrants the exciting opportunity of flying all expenses paid to Florida to witness the launch of the space shuttle, that wonder of our low-carbon society.

The wheeze is a tie-in with the recent spacey Disney flick Wall-E, and punts Bosch's range of energy and water efficient washing machines, tumble driers, dishwashers and fridges.

The lucky winner and family will be whisked away for a five-night stay at well-known eco-resort Disney World in Orlando. The jaunt to Cape Canaveral will merely cap off a week of intensive planet-saving.

Our Earth-hugging family will no doubt be wowed by the sight of two million kilograms of super-energy-efficient aluminium, explosives, heavy metals and poisons blasting through the atmosphere, leaving a trail of hydrochloric acid and debris in its wake. And happily, the naughty freon foam that formerly lined the shuttle's main fuel tank was phased out from 1997*.

Bosch's marketeers explain the motivation behind the promo thus: "At Bosch we believe you should never have to sacrifice excellence to embrace the planet we share." At El Reg we believe the strategy boutique should never have to sacrifice sales to embrace a new marketing paradigm. ®

Bootnote

Hat-tip to Sust-it.

Internet Security Threat Report 2014

More from The Register

next story
MARS NEEDS WOMEN, claims NASA pseudo 'naut: They eat less
'Some might find this idea offensive' boffin admits
LOHAN crash lands on CNN
Overflies Die Welt en route to lively US news vid
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
No sail: NASA spikes Sunjammer
'Solar sail' demonstrator project binned
Carry On Cosmonaut: Willful Child is a poor taste Star Trek parody
Cringeworthy, crude and crass jokes abound in Steven Erikson’s sci-fi debut
Origins of SEXUAL INTERCOURSE fished out of SCOTTISH LAKE
Fossil find proves it first happened 385 million years ago
Human spacecraft dodge COMET CHUNKS pelting off Mars
Odyssey orbiter yet to report, though - comet's trailing trash poses new threat
You can crunch it all you like, but the answer is NOT always in the data
Hear that, 'data journalists'? Our analytics prof holds forth
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.