Feeds

Bosch strategy boutique fails greenwash test

Saving the planet, one space shuttle launch at a time

Secure remote control for conventional and virtual desktops

The marketing robots at the UK tentacle of remorseless Teutonic engineering firm Bosch haven't quite mastered the art of eco-friendly promotion guff.

Their "Planet Savers" competition offers entrants the exciting opportunity of flying all expenses paid to Florida to witness the launch of the space shuttle, that wonder of our low-carbon society.

The wheeze is a tie-in with the recent spacey Disney flick Wall-E, and punts Bosch's range of energy and water efficient washing machines, tumble driers, dishwashers and fridges.

The lucky winner and family will be whisked away for a five-night stay at well-known eco-resort Disney World in Orlando. The jaunt to Cape Canaveral will merely cap off a week of intensive planet-saving.

Our Earth-hugging family will no doubt be wowed by the sight of two million kilograms of super-energy-efficient aluminium, explosives, heavy metals and poisons blasting through the atmosphere, leaving a trail of hydrochloric acid and debris in its wake. And happily, the naughty freon foam that formerly lined the shuttle's main fuel tank was phased out from 1997*.

Bosch's marketeers explain the motivation behind the promo thus: "At Bosch we believe you should never have to sacrifice excellence to embrace the planet we share." At El Reg we believe the strategy boutique should never have to sacrifice sales to embrace a new marketing paradigm. ®

Bootnote

Hat-tip to Sust-it.

Intelligent flash storage arrays

More from The Register

next story
Rosetta probot drilling DENIED: Philae has its 'LEG in the AIR'
NOT best position for scientific fulfillment
'Yes, yes... YES!' Philae lands on COMET 67P
Plucky probot aces landing on high-speed space rock - emotional scenes in Darmstadt
HUMAN DNA 'will be FOUND ON MOON' – rocking boffin Brian Cox
Crowdfund plan to stimulate Blighty's space programme
THERE it is! Philae comet lander FOUND in EXISTING Rosetta PICS
Crumb? Pixel? ALIEN? Better, it's a comet-catcher!
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Post-pub nosh neckfiller: The MIGHTY Scotch egg
Off to the boozer? This delicacy might help mitigate the effects
I'M SO SORRY, sobs Rosetta Brit boffin in 'sexist' sexy shirt storm
'He is just being himself' says proud mum of larger-than-life physicist
NASA launches new climate model at SC14
75 days of supercomputing later ...
LIFE, JIM? Comet probot lander found 'ORGANICS' on far-off iceball
That's it for God, then – if Comet 67P has got complex molecules
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.