Feeds

Microsoft slashes US Xbox 360 to sub-Wii price

The $200 Arcade

Gartner critical capabilities for enterprise endpoint backup

Microsoft will slice the price of the Xbox 360 in the US this Friday, making an entry-level version of its game console less expensive than a Nintendo Wii.

Microsoft Xbox 360

Microsoft confirmed today the Arcade model will retail for $200 beginning 5 September, which is down from its previous price of $280. The standard model will cost $300, down from $350, and the high-end Elite will sell for $400, down from $450.

This potentially puts a Xbox 360 into customer hands for less money than current leader in console sales, the Nintendo Wii, which retails for $250.

Microsoft seems to think breaking the $200 price barrier will do wonders for sales.

“History shows that more than 75 per cent of all consoles sales happen after the price falls below the $200 mark,” Microsoft wrote in the announcement. Rumors of the reduction were circulated when a promotional flyer from the US retail shop RadioShack was leaked to the net.

There's still no word yet whether UK customers will be enjoying a similar price cut. We'll take a cue from Microsoft and say history shows us not to hold our breath on that one.

At least Europe knows there's no relief from the UK PlayStation 3 price any time soon. Late August, Sony Computer Entertainment Europe (SCCEE) said not to expect a PS3 price drop any time this year.

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.