Feeds

Microsoft slashes US Xbox 360 to sub-Wii price

The $200 Arcade

Top three mobile application threats

Microsoft will slice the price of the Xbox 360 in the US this Friday, making an entry-level version of its game console less expensive than a Nintendo Wii.

Microsoft Xbox 360

Microsoft confirmed today the Arcade model will retail for $200 beginning 5 September, which is down from its previous price of $280. The standard model will cost $300, down from $350, and the high-end Elite will sell for $400, down from $450.

This potentially puts a Xbox 360 into customer hands for less money than current leader in console sales, the Nintendo Wii, which retails for $250.

Microsoft seems to think breaking the $200 price barrier will do wonders for sales.

“History shows that more than 75 per cent of all consoles sales happen after the price falls below the $200 mark,” Microsoft wrote in the announcement. Rumors of the reduction were circulated when a promotional flyer from the US retail shop RadioShack was leaked to the net.

There's still no word yet whether UK customers will be enjoying a similar price cut. We'll take a cue from Microsoft and say history shows us not to hold our breath on that one.

At least Europe knows there's no relief from the UK PlayStation 3 price any time soon. Late August, Sony Computer Entertainment Europe (SCCEE) said not to expect a PS3 price drop any time this year.

Seven Steps to Software Security

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.