Feeds

PNY calls Ghostbusters to boost 2GB Flash drive sales

Gartner critical capabilities for enterprise endpoint backup

Updated In a bid to sell more cheap USB Flash drives, Memory maker PNY is to flog a special edition 2GB stick with a copy of Ghostbusters on it.

PNY Ghostbusters Flash drive

Human sacrifice, dogs and cats living together... mass hysteria!

The movie will be 25 years old next year, leaving PNY's release mis-timed to the tune of nine months if you work on from the film's 7 June 1984 US premiere, or 15 months if you consider its UK release, which took place on 7 December 1984.

PNY didn't say how much the Ghostbusters Flash drive will cost. It'll go on sale through Argos - the retailer's website has it down as £29.99. Since you can get even a big-name 2GB stick for under a tenner, we hope that's a mistake.

It's certainly a hefty premium to pay for a movie we've seen sold by supermarkets for less than a fiver, good though the flick is.

Update
We've since learned that the movie is DRM'd, and needs the USB key connected for the film to be played, even if it's copied off the stick. Crazy.

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.