Feeds

NebuAd CEO quits

Captain declines to go down with ship

The Power of One Infographic

The founder of NebuAd, the company best described as the US version of Phorm, has quit as its CEO.

With a Valley background at stalwarts such as Juniper Networks and Symantec, Bob Dykes was seen as lending the firm industry credibility. Public resistance and regulatory scrutiny in the US and UK have now put the future of the nascent ISP-level adware business in serious doubt, and he's taken a job as chief beancounter at VeriFone, which makes card payment terminals.

He'll be replaced at the NebuAd helm by his co-founder Kira Makagon, but continue in the chairman's role.

NebuAd had recruited about half a dozen small US ISP partners to tests of its technology earlier this year before the storm over Phorm blew across the Atlantic. Dykes then suffered an uncomfortable grilling by the House Subcommittee on Telecommunications and the Internet, when he equivocated over the vexed question of opt-in versus opt-out.

All of NebuAd's ISP partners have now switched off its systems or canceled further tests, a move that this weekend prompted the AP to wonder out loud what hope the firm now has. Unlike Phorm, NebuAd is privately funded, and it would be a brave investor who would sink more money into it now in the hope of waiting out the controversy.

Last month NebuAd parted company with its PR firm and several employees.

According to GigaOm, a company statement said: "NebuAd is also broadening its market via more conventional media channels and means. Accordingly, NebuAd's current President, Kira Makagon who has been responsible for NebuAd's advertising systems and media revenue, will assume the role of CEO to drive adoption of the platform across more traditional channels."

Currently non-existent, its market couldn't get any narrower. The outlook seems increasingly bleak for ISP-level adware. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.