Feeds

NebuAd CEO quits

Captain declines to go down with ship

Intelligent flash storage arrays

The founder of NebuAd, the company best described as the US version of Phorm, has quit as its CEO.

With a Valley background at stalwarts such as Juniper Networks and Symantec, Bob Dykes was seen as lending the firm industry credibility. Public resistance and regulatory scrutiny in the US and UK have now put the future of the nascent ISP-level adware business in serious doubt, and he's taken a job as chief beancounter at VeriFone, which makes card payment terminals.

He'll be replaced at the NebuAd helm by his co-founder Kira Makagon, but continue in the chairman's role.

NebuAd had recruited about half a dozen small US ISP partners to tests of its technology earlier this year before the storm over Phorm blew across the Atlantic. Dykes then suffered an uncomfortable grilling by the House Subcommittee on Telecommunications and the Internet, when he equivocated over the vexed question of opt-in versus opt-out.

All of NebuAd's ISP partners have now switched off its systems or canceled further tests, a move that this weekend prompted the AP to wonder out loud what hope the firm now has. Unlike Phorm, NebuAd is privately funded, and it would be a brave investor who would sink more money into it now in the hope of waiting out the controversy.

Last month NebuAd parted company with its PR firm and several employees.

According to GigaOm, a company statement said: "NebuAd is also broadening its market via more conventional media channels and means. Accordingly, NebuAd's current President, Kira Makagon who has been responsible for NebuAd's advertising systems and media revenue, will assume the role of CEO to drive adoption of the platform across more traditional channels."

Currently non-existent, its market couldn't get any narrower. The outlook seems increasingly bleak for ISP-level adware. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.