Feeds

NebuAd CEO quits

Captain declines to go down with ship

Choosing a cloud hosting partner with confidence

The founder of NebuAd, the company best described as the US version of Phorm, has quit as its CEO.

With a Valley background at stalwarts such as Juniper Networks and Symantec, Bob Dykes was seen as lending the firm industry credibility. Public resistance and regulatory scrutiny in the US and UK have now put the future of the nascent ISP-level adware business in serious doubt, and he's taken a job as chief beancounter at VeriFone, which makes card payment terminals.

He'll be replaced at the NebuAd helm by his co-founder Kira Makagon, but continue in the chairman's role.

NebuAd had recruited about half a dozen small US ISP partners to tests of its technology earlier this year before the storm over Phorm blew across the Atlantic. Dykes then suffered an uncomfortable grilling by the House Subcommittee on Telecommunications and the Internet, when he equivocated over the vexed question of opt-in versus opt-out.

All of NebuAd's ISP partners have now switched off its systems or canceled further tests, a move that this weekend prompted the AP to wonder out loud what hope the firm now has. Unlike Phorm, NebuAd is privately funded, and it would be a brave investor who would sink more money into it now in the hope of waiting out the controversy.

Last month NebuAd parted company with its PR firm and several employees.

According to GigaOm, a company statement said: "NebuAd is also broadening its market via more conventional media channels and means. Accordingly, NebuAd's current President, Kira Makagon who has been responsible for NebuAd's advertising systems and media revenue, will assume the role of CEO to drive adoption of the platform across more traditional channels."

Currently non-existent, its market couldn't get any narrower. The outlook seems increasingly bleak for ISP-level adware. ®

Remote control for virtualized desktops

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.