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Bloomberg kills Steve Jobs

Apple big cheese obit cock-up

By Lester Haines • Get more from this author

Posted in Bootnotes, 28th August 2008 13:46 GMT

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Bloomberg yesterday dispatched Apple supremo Steve Jobs to the hereafter with a 17-page obit inadvertently published during an apparent update, Gawker reports.

The short-lived homage - quickly pulled - contained a heartwarming tribute from Bill Gates who described Jobs as the best inspirational leader he'd ever met, while the man himself is quoted as saying: "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me to make the big choices in life."

Jobs can thank Bloomberg, then, for reminding him that the Grim Reaper awaits us all. The full text of the obit can be found here. ®

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