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Bloomberg kills Steve Jobs

Apple big cheese obit cock-up

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Bloomberg yesterday dispatched Apple supremo Steve Jobs to the hereafter with a 17-page obit inadvertently published during an apparent update, Gawker reports.

The short-lived homage - quickly pulled - contained a heartwarming tribute from Bill Gates who described Jobs as the best inspirational leader he'd ever met, while the man himself is quoted as saying: "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me to make the big choices in life."

Jobs can thank Bloomberg, then, for reminding him that the Grim Reaper awaits us all. The full text of the obit can be found here. ®

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Latest Comments

@It's happened before

Lets hope Apple does crash and burn or maybe it'll Googled (like being borged except you become part of the Google collective)

Google have already come up with iGoogle, maybe the iPod will come with Google Maps and Wi-fi as standard after its assimilation.

Shows you what a lame company it is if it all hangs on one man.

Mine's the one with Tux crapping on an apple on the back on one side and the Windows flag on the other

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....... Hm .......

....... ....... ...................... It was before his time.

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Re: It's happened before.

One of our news sites in Mexico did something like this a couple of years ago. We found an article saying that Pope John Paul II had died from [something] at [time] yesterday.

Looks like someone had put the template into the live system, as the placeholders were still in place, just like this obit.

Oops!

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