Feeds

'Googlebomb' blows up in Daily Mail hack's face

'Julie Moult is an idiot'

Gartner critical capabilities for enterprise endpoint backup

A hapless Daily Mail hack's failure to understand Googlebombing has led to her becoming victim of her own twisted definition of the mischief-making practice.

In her piece last Friday, "Blears falls prey to 'Google Bomb' Attack Of The 50-inch Woman", Julie Moult hung a tissue-thin story about an alleged "Googlebombing" of Hazel Blears on the fact that a silly Photoshopped movie poster (by b3ta.com regular Beau Bo d'Or) of her is indexed by Google image search.

Probably the best known example of real Googlebombing is the George W Bush "miserable failure" campaign. By coordinated linking of the anchor text "miserable failure" to the official White House presidential biography, website owners were able to manipulate Google's algorithms to index Dubya at the top of the search rankings for "miserable failure".

A genuine Googlebomb is thus slightly more sophisticated than typing "Hazel Blears" into Google and finding a daft picture of, er, Hazel Blears.

"Last night, the prank raised the possibility that she was the victim of 'Google Bombing', when internet enthusiasts manipulate rankings on search engines," Moult wrote, wildly incorrectly. Bloggers have leapt on the error, with predictable results.

We have a little sympathy with Moult and her non-story. It's the scrag-end of August and news is hard to come by, especially for the Daily Mail: the Royal Family are away badger racing, paedophiles have retreated to their subterranean volcano lairs and even swan-roasting Albanian asylum seekers have gone south to avoid the Global-Warming-Chaos of the British summer.

But the web is less forgiving. Guess what happens when you Google "Julie Moult" now*... Quite literally hoist by her own Googlepetard. ®

*Note to Julie: this is not a Googlebomb either.

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.