Feeds

'Googlebomb' blows up in Daily Mail hack's face

'Julie Moult is an idiot'

Reducing the cost and complexity of web vulnerability management

A hapless Daily Mail hack's failure to understand Googlebombing has led to her becoming victim of her own twisted definition of the mischief-making practice.

In her piece last Friday, "Blears falls prey to 'Google Bomb' Attack Of The 50-inch Woman", Julie Moult hung a tissue-thin story about an alleged "Googlebombing" of Hazel Blears on the fact that a silly Photoshopped movie poster (by b3ta.com regular Beau Bo d'Or) of her is indexed by Google image search.

Probably the best known example of real Googlebombing is the George W Bush "miserable failure" campaign. By coordinated linking of the anchor text "miserable failure" to the official White House presidential biography, website owners were able to manipulate Google's algorithms to index Dubya at the top of the search rankings for "miserable failure".

A genuine Googlebomb is thus slightly more sophisticated than typing "Hazel Blears" into Google and finding a daft picture of, er, Hazel Blears.

"Last night, the prank raised the possibility that she was the victim of 'Google Bombing', when internet enthusiasts manipulate rankings on search engines," Moult wrote, wildly incorrectly. Bloggers have leapt on the error, with predictable results.

We have a little sympathy with Moult and her non-story. It's the scrag-end of August and news is hard to come by, especially for the Daily Mail: the Royal Family are away badger racing, paedophiles have retreated to their subterranean volcano lairs and even swan-roasting Albanian asylum seekers have gone south to avoid the Global-Warming-Chaos of the British summer.

But the web is less forgiving. Guess what happens when you Google "Julie Moult" now*... Quite literally hoist by her own Googlepetard. ®

*Note to Julie: this is not a Googlebomb either.

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.