Feeds

Blu Christmas coming, format fans forecast

But DVD is very far from defunct

7 Elements of Radically Simple OS Migration

IFA Christmas is going to be a truly festive season for Blu-ray Disc, the organisation behind the optical disc standard forecast today.

But it's going to be some time before the format ousts DVD in European consumers' affections.

The Blu-ray Disc Association (BDA) based its rosy prediction on numbers put out by local market watcher Futuresource last week. Futuresource, formerly known as Understanding and Solutions, has long been a torch-bearer for BD.

The company reckons some 12m BDs will have been purchased in Europe this year, which sounds a lot but is still only around two per cent of the combined video sales in busy markets like the UK and France.

Look ahead to 2012, and BDs sales will have leapt to 240m a year.

That's very good news for the BD supply chain, for sure, but it's not DVD's death knell.

Futuresource's numbers indicate that none of the major European economies will have seen BD sales surpass DVD sales by that time. Four years on - all presumably resounding to the kerching of sales tills at Christmas as consumers, following the BDA's suggestion, splash out on PS3s... er... Blu-ray players - and the best the format will have done is equal DVD sales in France.

In the UK, DVD will still lead in 2012, 56 per cent to 44 per cent. BD will do better in Germany - it'll take 46 per cent of the market - but less well in Spain and Italy - 43 per cent and 39 per cent, respectively.

And this at a time when the numbers of HD TVs in European homes will be at an all-time high.

The point here is that there's nothing wrong with Blu-ray, simply that it's clearly not winning hearts and minds as well as you might expect from all the consumer electronics industry's 'everything HD' boosterism.

DVDs, which have never been cheaper and will be more so come 2012 - they'll be giving them away by then - are clearly satisfying the vast majority of consumers, despite being standard definition.

And the BDA avoids discussing the notion of downloads, assuming the UK's seemingly creaky broadband infrastrucure will be able to cope with HD file transfers by 2012. It certainly will in the rest of Europe - for many European countries it is already.

There is a role for BD, but the industry's going to have to work harder if it wants the format to be more than the video equivalent of DVD Audio and Super Audio CD - an upgrade the masses don't feel they need.

IFA 2008 complete coverage

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?