Apple slapped for dodgy ads
Jesusphone fails ASA test
The Advertising Standards Authority has told Apple UK not to show an advert which suggested the iPhone contained "all parts of the internet" any more.
The iPhone cannot access websites which use Java or Flash despite its claim that "all parts of the internet are on the iPhone". Two members of the public complained about the TV advert.
Apple said it used a version of the Safari browser, also used on its desktop and laptops, and recognised open internet standards, but that not all proprietary technologies which required plug-ins - such as Java and Flash - could be supported.
The ASA said the ad was misleading and should not be broadcast again.
The full judgement is here. ®
COMMENTS
@Michael C
I hope you've read through the comments, noticed what dreadful scathe said and feel silly.
Can the iPhone usefully access IRC, FTP, NNTP, or any of the other non proprietary protocols that are available through the internet?
I doubt it. Apple has been caught on this one.
@Peter
Thanks for the dilbert.com/fast link! An absolute lifesaver.
Here's hoping they keep it...
@ Ivan Headache
BBC and YouTube provide Quicktime alternatives of all the content that the iPhone is able to decode. The iPhone does not support Flash. It's never likely too either. Anyone following the Adobe development blogs will know that Adobe currently have no plans, or real incentive, for making a Flash player for iPhone. Apple aren't pushing for it either probably because it would just drain the battery so fast (Flash is pretty intensive). As the Flash player isn't open source, nobody else can make a Flash player for the iPhone legally (without paying a hefty license fee to Adobe I guess). I'd love to see Flash on the iPhone, but I doubt it'll happen.
Good to see Apple don't give a fcuk
Saw the ad on TV lastnight (Wednesday). Still "surfing faster than before" yabba yabba yawn.
Internet? Or World Wide Web?
Bet it doesn't do FTP either or, to haul up a real oldie moldie, Gopher. Nor NNTP.
