Feeds

Kindle fails to set light to unsold e-book pile

Rumours of death of paper greatly exaggerated

The Power of One eBook: Top reasons to choose HP BladeSystem

The humble paper-based book isn't burnt just yet. Amazon is keeping schtum as to how many e-books it has sold, but evidence is mounting that predictions of iPod-grade sales and billion-dollar revenues were a smidge optimistic.

Earlier this month CitiGroup predicted that Amazon would shift 380,000 electronic books during 2008, and would see annual revenue of over a billion by 2010. But it's worth taking a moment to see where those figures came from as Amazon won't release any official figures.

The story starts with TechCrunch reporting it had reliable information that Amazon had sold 240,000 Kindles, even suggesting CitiGroup might like to revise their predictions based on this new information. CitiGroup's Mark Mahaney promptly did exactly that, and the Reg reported those predictions.

TechCrunch's figures were, it admits, based on devices shipped from the factory rather than sold to punters, and Amazon has been quick to deny that sales are quite so stellar. Analyst Tim Bueneman spoke to Amazon management last week, and was told that the estimates were not reasonable. In an emailed advisory he explains that Amazon management "told us the Kindle is definitely selling very well, but they also said the analysts and reporters giving out these extremely high estimates 'did not run them by company'".

Given Amazon's zip-lipped policy on sales figures, it's unsurprising that TechCrunch didn't check, and the site is standing by its figures despite the comments from Amazon. But if there are a quarter of a million Kindles out there, one has to wonder what they're all being used for.

The Kindle's most popular newspaper is The New York Times, but executives for the paper said last month that they had only sold a "small amount" of subscriptions, so electronic-book users obviously aren't reading the papers. Nor are they buying books, apparently, as one book publisher at BookExpo America estimated (anonymously, to the New York Times) that Amazon has sold only 10,000 devices - another reckoned that only 50,000 e-books of any kind are in circulation.

Another publisher reports that while Kindle users have been buying books, the early-adopter enthusiasm might be waning. "I have been tracking the sales of Kindle editions of our books against sales of the printed versions for the past almost eight months. Kindle sales have declined noticeably over the past few weeks, while print editions continue to sell at a steady pace."

So if they're not buying books, or reading newspapers, what are all those Kindle owners doing? Project Gutenberg is good, but eventually one is going to want something a little more contemporary. If Amazon and Sony were to announce huge sales then publishers would put out more content, leading to more sales, and everyone winning - so you have to ask why the e-book manufacturers are being so cagey about sales. Is it me, or is it a bit chilly around here? ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.