Feeds

Amazon goes on Shelfari

Acquires facebooky wooky start-up?

The essential guide to IT transformation

Amazon.com is buying Shelfari – that is, according to the Seattle social networking start-up, but for now the online retail giant is keeping mum about the deal.

Shelfari is a community and review site for books, or rather book readers. Co-founder and CEO Josh Hug cheerily announced the agreement in a blog post yesterday in which he said that the firm was joining the “Amazon.com family”.

“It’s an exciting day here at Shelfari. The rain has stopped, the birds are chirping and the biggest news of all – we are being acquired by Amazon.com,” he wrote.

“We’ve got some big plans ahead. With more resources and Amazon’s expertise in building a platform where people come to share ideas, there are a lot of new opportunities in the future that will benefit each of you.”

However, so far Amazon has remained silent about any possible takeover.

Shelfari, which launched in late 2006, cloyingly describes itself as “the leading social media site for people who love to read”. Amazon already part-owns the company. It helped prop up the Shelfari site with Series A funding alongside several other investors early last year.

El Reg asked Amazon if it plans to put out a statement seeing as Shelfari has already spilled the beans on the interweb. At time of writing we’ll still awaiting a response. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Judge nixes HP deal for director amnesty after $8.8bn Autonomy snafu
Lawyers will have to earn their keep the hard way, says court
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.