Feeds

Actors paid to queue for Poland's iPhone launch

A phoned-in performance

Providing a secure and efficient Helpdesk

Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country's iPhone debut.

"It was a part of our marketing strategy, the concept was thought up at Orange Poland," the company told the Associated Press. "The aim was to 'warm up' the atmosphere around the launch of the iPhone."

Orange said they set up fake queues in front of about 20 stores around the country. Meanwhile, there were no lines outside of rival Era retail stores which also carry the iPhone in Poland according to several reports.

We assume it's mostly been honest-to-goodness Apple fanatics that queued up across the globe to pay tithe to the Jesus Phone. Apple certainly doesn't seem to have much trouble stirring hearts elsewhere into a froth of consumer zealotry without dipping into the local talent pool.

Alas, Polish hearts are clearly made of sterner stuff — no doubt a side effect of red beet soup and cabbage rolls. And hey, even The Beatles allegedly paid for a few screamers to prime the pump when they first started.

But isn't it a bit stupid — and correct us if we're wrong here — to immediately give away that you had to pay people to feign interest? They're selling the Jesus Phone for Job's sakes! Apple must need some serious missionary merchandising there if carriers need to call in the bold and the beautiful. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.