Actors paid to queue for Poland's iPhone launch
A phoned-in performance
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Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country's iPhone debut.
"It was a part of our marketing strategy, the concept was thought up at Orange Poland," the company told the Associated Press. "The aim was to 'warm up' the atmosphere around the launch of the iPhone."
Orange said they set up fake queues in front of about 20 stores around the country. Meanwhile, there were no lines outside of rival Era retail stores which also carry the iPhone in Poland according to several reports.
We assume it's mostly been honest-to-goodness Apple fanatics that queued up across the globe to pay tithe to the Jesus Phone. Apple certainly doesn't seem to have much trouble stirring hearts elsewhere into a froth of consumer zealotry without dipping into the local talent pool.
Alas, Polish hearts are clearly made of sterner stuff — no doubt a side effect of red beet soup and cabbage rolls. And hey, even The Beatles allegedly paid for a few screamers to prime the pump when they first started.
But isn't it a bit stupid — and correct us if we're wrong here — to immediately give away that you had to pay people to feign interest? They're selling the Jesus Phone for Job's sakes! Apple must need some serious missionary merchandising there if carriers need to call in the bold and the beautiful. ®
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COMMENTS
Orange's Response
FYI:
http://adage.com/article?article_id=130563
just want to point out a couple of things....
first line of the article..........
>>Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country's iPhone debut<<
read it once, carefully and you will see that this has NOTHING to do with Apple, or failing sales, (the givaway is Orange and Debut) and further to this point...
>>Apple certainly doesn't seem to have much trouble stirring hearts elsewhere into a froth of consumer zealotry without dipping into the local talent pool<<
Sold my iPod touch and N73 for a 16gb black iPhone (the white ones look cheap and nasty), and couldnt be happier, yes, it has its problems, but so does >just about< all tech esp new stuff, and compare any of the iP3g's bugs, that i have had to deal with, to the incessant issues I had with MY N73 for the entire 18 months of the contract and they pale in comparrison.
And really, anyone who is getting too bent out of shape by underhand advertising/sales tecniques needs to get out more, its been happening for years, and shall continue to do so.
iphone a balanced (maybe) review
ok i've used one now and don't think it's that great yeah it all shiney and flashy and it's menu is pretty cool but when i was playing with one in the store i picked one up on the second page of the menu and couldn't figure out how to go back to the first page i asked my friend who loves them and he couldn't tell me nor could the people selling it and i figured it out in the end and had a play and it was okay like alot of apple products i don't have a problem with the device itself just apple advertising (3g is not really first i've never managed the top speed with two 3g phones and a 3g data card it never haappens)
i have since used it not make a call and can't say there were any problems.
the thing is it's just like my smart phone for work it's to big and has hundreds of features i'd never use other than for work and until it's pin and encrypton system is better, my work won't issue them. i've never really had a walk man let alone an mp3 player so i can't say it's replacing two things i carry round (ok i do have a sony walkman phone but i use that feature only when flying or on the train both rare)
so to some up if you carry a phone and an ipod together all the time then get one it seemed simple to use when i was playing with one and it makes calls. so saves you space in your pocket . i wouldn't get one ofr business yet.
but be warned flash it in peoples faces as a status symbol and get your head kicked in or your phone nicked. plus you;ll be bored of all the features in a week my friends were.
if like me you have you just want a phone to call, text and maybe take photo's get something smaller. especially if you've got a clunky work phone to carry too.
to those who will point out the hardware faults i havn't seen them so i can't comment on them
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