Feeds

Intel and Yahoo! go TV ad mad

Widgets invade our living rooms

Secure remote control for conventional and virtual desktops

Intel blinked its square eyes again today, when it unveiled a tie-up with Yahoo! to make another stab at connecting the TV and internet.

The pair have unveiled the Widget Channel at IDF. Intel’s key contribution is its Media Processor CE 3100, a Pentium M-based system that goes into TVs, set-top boxes, PVRs and the like. The SoC, previously codenamed Canmore, provides HD and 3D graphics, 7.1 channel audio, and Blueray support.

Yahoo!’s contribution has been around the creation of an “open platform” for the development of Widgets that Intel’s silicon will serve up to customers' TVs. Think of it as an on screen toolbar serving up mini apps from, for instance, TV firms, advertisers, other content providers. Customers will be able to choose and download widgets from galleries, which will initially at least be managed by Yahoo!. They will also be able to access other media on their home network, as well as streamed media from the internet.

The firms pledged to keep the platform open and said there’s no reason why other companies won’t emerge to host their own galleries. A standards body and working group is planned. Sweet.

The tie-up is not exclusive, and while Yahoo! Is the lead partner in the US, and is likely to push the technology in its other key markets, Intel is also talking with partners around the world.

The firms made plenty of fuzzy media messages about creating the cinematic internet, and bringing the web’s community and interaction to the TV.

Back in the real world, Yahoo! VP Patrick Barry said the firm would be doing what it always does – build an audience, and then monetise it – ie, pepper it with advertising. Which is what the majority of widget developers will presumably also look to do.

Intel will be looking to get the CE 3100 – and its follow-on parts - into as many OEM systems as possible. Intel digital home boss Eric Kim said the part would ship next month, and that we could expect product announcements at CES in January. According to Kim’s presentation, we can expect Sony, Samsung, Toshiba and Motorola to come in support.

In the meantime we suggest you try and enjoy TV classic while you can – being assaulted by just one advertiser at a time will soon be just a pleasant memory.®

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.