Feeds

Intel and Yahoo! go TV ad mad

Widgets invade our living rooms

High performance access to file storage

Intel blinked its square eyes again today, when it unveiled a tie-up with Yahoo! to make another stab at connecting the TV and internet.

The pair have unveiled the Widget Channel at IDF. Intel’s key contribution is its Media Processor CE 3100, a Pentium M-based system that goes into TVs, set-top boxes, PVRs and the like. The SoC, previously codenamed Canmore, provides HD and 3D graphics, 7.1 channel audio, and Blueray support.

Yahoo!’s contribution has been around the creation of an “open platform” for the development of Widgets that Intel’s silicon will serve up to customers' TVs. Think of it as an on screen toolbar serving up mini apps from, for instance, TV firms, advertisers, other content providers. Customers will be able to choose and download widgets from galleries, which will initially at least be managed by Yahoo!. They will also be able to access other media on their home network, as well as streamed media from the internet.

The firms pledged to keep the platform open and said there’s no reason why other companies won’t emerge to host their own galleries. A standards body and working group is planned. Sweet.

The tie-up is not exclusive, and while Yahoo! Is the lead partner in the US, and is likely to push the technology in its other key markets, Intel is also talking with partners around the world.

The firms made plenty of fuzzy media messages about creating the cinematic internet, and bringing the web’s community and interaction to the TV.

Back in the real world, Yahoo! VP Patrick Barry said the firm would be doing what it always does – build an audience, and then monetise it – ie, pepper it with advertising. Which is what the majority of widget developers will presumably also look to do.

Intel will be looking to get the CE 3100 – and its follow-on parts - into as many OEM systems as possible. Intel digital home boss Eric Kim said the part would ship next month, and that we could expect product announcements at CES in January. According to Kim’s presentation, we can expect Sony, Samsung, Toshiba and Motorola to come in support.

In the meantime we suggest you try and enjoy TV classic while you can – being assaulted by just one advertiser at a time will soon be just a pleasant memory.®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.