Feeds

Intel and Yahoo! go TV ad mad

Widgets invade our living rooms

The Essential Guide to IT Transformation

Intel blinked its square eyes again today, when it unveiled a tie-up with Yahoo! to make another stab at connecting the TV and internet.

The pair have unveiled the Widget Channel at IDF. Intel’s key contribution is its Media Processor CE 3100, a Pentium M-based system that goes into TVs, set-top boxes, PVRs and the like. The SoC, previously codenamed Canmore, provides HD and 3D graphics, 7.1 channel audio, and Blueray support.

Yahoo!’s contribution has been around the creation of an “open platform” for the development of Widgets that Intel’s silicon will serve up to customers' TVs. Think of it as an on screen toolbar serving up mini apps from, for instance, TV firms, advertisers, other content providers. Customers will be able to choose and download widgets from galleries, which will initially at least be managed by Yahoo!. They will also be able to access other media on their home network, as well as streamed media from the internet.

The firms pledged to keep the platform open and said there’s no reason why other companies won’t emerge to host their own galleries. A standards body and working group is planned. Sweet.

The tie-up is not exclusive, and while Yahoo! Is the lead partner in the US, and is likely to push the technology in its other key markets, Intel is also talking with partners around the world.

The firms made plenty of fuzzy media messages about creating the cinematic internet, and bringing the web’s community and interaction to the TV.

Back in the real world, Yahoo! VP Patrick Barry said the firm would be doing what it always does – build an audience, and then monetise it – ie, pepper it with advertising. Which is what the majority of widget developers will presumably also look to do.

Intel will be looking to get the CE 3100 – and its follow-on parts - into as many OEM systems as possible. Intel digital home boss Eric Kim said the part would ship next month, and that we could expect product announcements at CES in January. According to Kim’s presentation, we can expect Sony, Samsung, Toshiba and Motorola to come in support.

In the meantime we suggest you try and enjoy TV classic while you can – being assaulted by just one advertiser at a time will soon be just a pleasant memory.®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.