Intel hands out rose tinted polarizing glasses to chip geeks
One-eyed Katz
IDF Intel just can’t get the stars out of its eyes this week. Hollywood uber cartoon geek Jeffrey Katzenberg took to the stage at IDF Wednesday to plug the deal the two signed barely a month ago.
Intel also used the opportunity to dangle the prospect/nightmare of 3D TV in front of an audience already left shaken by the chip maker’s Internet TV tie-up with Yahoo.
Katzenberg and Intel announced they had come up with a brand for their collaboration – Intru3D. It’s pronounced “in true 3D”, though on first sight it does seem to suggest something slightly more menacing.
Presumably the pair are banking on the brand becoming the movie theatre equivalent of Intel Inside, with cinema goers feeling confident that the 3D film they are about to see will have been safely rendered on Intel-based servers thus avoiding the unpleasant side effects Katzenberg said were associated with traditional 3D platforms.
Attendees were given a taste of what the finished result will look like, with a cinema screen appearing from nowhere, and Katzenberg asking attendees to slip on the new style 3D glasses, which feature polarizing lenses, rather the traditional hurl-inducing red and green. The polarizing lenses also mean the traditional two projector system for 3D pics is replaced by a single digital projector.
Attendees were then shown a 3D-ified clip of current release Kung Fu Panda, and a preview of Monsters versus Aliens, due to hit cinemas next year. The results were certainly less stomach churning than Halloween III, which was the last 3D movie this reporter saw in a cinema. More to the point, Katzenberg assured us that we looked much cooler than the 50s audience for 3D movies. Which considering this was an audience of chip developers, was a compliment. We think.
Intel digital home boss Eric Kim said the Intru3D brand was purely for theatres, but added the vendor was looking at projects to bring 3D to the TV. “There are interesting technologies,” he said. “We think it’s a matter of time before it gets there.”
Once the vendor can marry together home TVs and the polarizing glasses needed to view the images, said Kim, “the market will take off in a big way.”®
COMMENTS
4D
think the shows at Universal studios use polarized glasses (3D) and water spray (4D)
3D NON shutter glasses monitor
This kind of monitor is already available. You use either the polarized plastic glasses or the clip-on one (for glasses bearer) that come with the monitor. No cable, no synchronization.
The drawback is that you need to have special rendered content in order to have the full effect (a list of games is available on the site). And an NVidia card.
http://www.zalman.co.kr/eng/product/Product_read.asp?Idx=219
Also the ideal field of view is limited ; you cannot move toot much away fom the center axis.
Available online, look for ZM-M190 (19" model) or (ZM-M220W) 22" model
@ Anonymous Coward
"You'd be meaning Shutter glasses then"
No, I meant traditional polarized viewing glasses. I was imagining a system where a single projector might show alternating left and right images, while changing the light polarization 90 degrees in between them.
@Graham Dawson
I preferred Short Cuts.
Say what you want - 3D cinema is just a gimmick, that's all. I feel sorry for the Intel marketing bod who had to stand up and take this seriously in front of an audience.
not new
It's not new.
Sony have loads of stuff like this in Japan.
I first came across it in 1998 at the Sony Plaza in Osaka and most recently at the Sony Park in Odaiba (Tokyo), where they have some really good 3D and spatial video that needs no glasses.
