Feeds

Dell cloud computing™ denied

Why does it always rain on me

Top 5 reasons to deploy VMware with Tegile

Dell has lost its bid to trademark the widely-used term “cloud computing”.

The computer giant had filed an application to trademark the phrase with the US Patent and Trademark Office (USPTO) in March 2007.

However, according to blogger Sam Johnston, Dell’s application was officially rejected by the USPTO late last week.

In July the firm was told its request had reached the so-called “notice of allowance”. Passing the "allowance" step in the trademark process had meant that opponents could no longer object to Dell's claims.

At that point Dell might have been forgiven for thinking it was close to trademarking the cloud computing term. Then, just last week, the company’s attempt looked to have been scuppered by officials at the USPTO who had an apparent change of heart on the application.

It decided to cancel its "notice of allowance" on the Round Rock computer vendor's attempt to master the popular IT buzzword, and instead returned Dell's trademark application to show the case had "returned to examination".

Now Dell has been officially denied by the USPTO.

Johnston wrote that US trademark wonks have declared cloud computing a “generic” term because its “‘incapable of functioning as a source-identifier for applicant’s services’. This makes sense given that few of us think 'Dell' when we think of 'cloud computing', even in this context.”

Unfortunately, that decision does suggest the catch-all term will now continue to spread like wildfire among vendors keen to wrap their SaaS offerings in something fluffy. ®

Beginner's guide to SSL certificates

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Hey - who wants 4.8 TERABYTES almost AS FAST AS MEMORY?
China's Memblaze says they've got it in PCIe. Yow
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
This time it's SO REAL: Overcoming the open-source orgasm myth with TODO
If the web giants need it to work, hey, maybe it'll work
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.