Feeds

Dell cloud computing™ denied

Why does it always rain on me

Next gen security for virtualised datacentres

Dell has lost its bid to trademark the widely-used term “cloud computing”.

The computer giant had filed an application to trademark the phrase with the US Patent and Trademark Office (USPTO) in March 2007.

However, according to blogger Sam Johnston, Dell’s application was officially rejected by the USPTO late last week.

In July the firm was told its request had reached the so-called “notice of allowance”. Passing the "allowance" step in the trademark process had meant that opponents could no longer object to Dell's claims.

At that point Dell might have been forgiven for thinking it was close to trademarking the cloud computing term. Then, just last week, the company’s attempt looked to have been scuppered by officials at the USPTO who had an apparent change of heart on the application.

It decided to cancel its "notice of allowance" on the Round Rock computer vendor's attempt to master the popular IT buzzword, and instead returned Dell's trademark application to show the case had "returned to examination".

Now Dell has been officially denied by the USPTO.

Johnston wrote that US trademark wonks have declared cloud computing a “generic” term because its “‘incapable of functioning as a source-identifier for applicant’s services’. This makes sense given that few of us think 'Dell' when we think of 'cloud computing', even in this context.”

Unfortunately, that decision does suggest the catch-all term will now continue to spread like wildfire among vendors keen to wrap their SaaS offerings in something fluffy. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Community chest: Storage firms need to pay open-source debts
Samba implementation? Time to get some devs on the job
Like condoms, data now comes in big and HUGE sizes
Linux Foundation lights a fire under storage devs with new conference
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?