Feeds

Dell cloud computing™ denied

Why does it always rain on me

HP ProLiant Gen8: Integrated lifecycle automation

Dell has lost its bid to trademark the widely-used term “cloud computing”.

The computer giant had filed an application to trademark the phrase with the US Patent and Trademark Office (USPTO) in March 2007.

However, according to blogger Sam Johnston, Dell’s application was officially rejected by the USPTO late last week.

In July the firm was told its request had reached the so-called “notice of allowance”. Passing the "allowance" step in the trademark process had meant that opponents could no longer object to Dell's claims.

At that point Dell might have been forgiven for thinking it was close to trademarking the cloud computing term. Then, just last week, the company’s attempt looked to have been scuppered by officials at the USPTO who had an apparent change of heart on the application.

It decided to cancel its "notice of allowance" on the Round Rock computer vendor's attempt to master the popular IT buzzword, and instead returned Dell's trademark application to show the case had "returned to examination".

Now Dell has been officially denied by the USPTO.

Johnston wrote that US trademark wonks have declared cloud computing a “generic” term because its “‘incapable of functioning as a source-identifier for applicant’s services’. This makes sense given that few of us think 'Dell' when we think of 'cloud computing', even in this context.”

Unfortunately, that decision does suggest the catch-all term will now continue to spread like wildfire among vendors keen to wrap their SaaS offerings in something fluffy. ®

Reducing security risks from open source software

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.