Feeds

Hasbro kills Colonel Mustard in the corporate office with the marketing ploy

A facelift for Clue(do)

Build a business case: developing custom apps

American toy and game giant Hasbro has given Clue(do) an overhaul, murdering Colonel Mustard, Professor Plum, and the rest of the 60-year-old board game's famous cast of characters.

As reported by The BBC in Britain and National Public Radio in the States, designers have updated the classic murder mystery game for a "modern audience." In other words, it's no longer classic.

Clue(do) now takes place in a mansion with a spa and a home theater where the rich and famous have gathered for some sort of in-crowd shindig. Military man Colonel Mustard is now Jack Mustard, a former footballer. The studious Professor Victor Plum is now a video game designer and dot.com millionaire. And the cook, Mrs. White, has departed in favor of child star Diana White.

Plus, the lead pipe has disappeared, replaced by a trophy and a dumbbell. And the revolver is now a pistol.

Created by a Birmingham, England solicitor's clerk and part-time clown named Anthony Pratt, Cluedo made its UK debut in 1949. The name played off the traditional British board game Ludo, and since Ludo means nothing to Americans, Cluedo was re-dubbed Clue when it hit the States.

The game was originally released by the Leeds-based Waddingtons, which was bought by Hasbro in 1984.

What does Hasbro have to say for itself? "We wanted something that the mom or dad who's bringing home for the family [could say], 'This is what I remember, and this is what I want to play with my kids,'" game designer Rob Daviau tells NPR. "At the same time, we wanted something the kids would feel like it belonged to them. And this is something that's very appealing to them. So we tried to blend those two worlds. It plays like Clue, it feels like Clue, but it just feels like Clue that would have been created in the 21st century." ®

Boost IT visibility and business value

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.