Best Buy helps Apple put an iPhone under every tree
First 'independent' US retailer
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Best Buy next month becomes the first “independent” US retailer to start selling the iPhone, as Apple looks to establish the shiny device as this year’s tickle me Elmo.
The electronics store giant will start stocking the Jaysusfone in around 970 stores from September 7, Reuters reports, at price points of $199 and $299.
iPhone on Best Buy’s shelves will ensure that Americans won’t have to lineup at Apple or AT&T stores, but customers are still tied into an AT&T wireless contract.
Apple is said to ship 10 million of the things before the end of this year, so it could do with the extra retail space. According to Reuters, AT&T’s retail network still isn’t able to offer same day activation, but hopes to get that sorted in the coming weeks.
And if anyone thinks the deal means that at some point iPhone hungry Brits will be able to bypass O2, Carphone Warehouse and Apple are likely to be disappointed.
CPW has a wide-ranging alliance with Best Buy, under which it runs mobile outlets in the US chain’s warehouses. In fact, the two get on so well, that Best Buy bought a stake in CPW’s retail business in May, in a deal that will see the Best Buy brand rolled out in the UK.
So, if anything, the Apple/AT&T/O2/CPW/Best Buy circle has just become even more virtuous for all concerned. ®
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COMMENTS
@Andrew Ness
I have been told that Fry's was started by Radio Slacks - but that some suit in Radio Slacks 'decided' that radiO Slackers did not 'do' big stores and so it was sold off to the company that is now Fry's. I heard this from a long time radiO Slacker - and I live near their HQ... So while I can not vouch for this being 100% accurate, it sounds like it might be.
Mine is the Suit
@Andrew Ness redux
I just went looking for Fry's history and they bought some stores from radiO Slackers
From: http://www.fundinguniverse.com/company-histories/Frys-Electronics-Inc-Company-History.html
"...operating ten stores located in northern and southern California, making Fry's the 13th largest computer retailer in the country. In 1997, Fry's expanded beyond the state by acquiring the six-store Incredible Universe electronics superstore chain from Tandy Corporation at the cost of $118 million. "
So what I heard was partly correct - but not entirely
@Andrew
Now Fry's is how it should be done - BB is how it IS done unfortunately..
I worked at best buy and and a Fry's. Fry's does on a week end is almost what best buy does in a month. when I first got at best buy as a PC sales staff, they had a team meeting. Patting them selfs on the back for doing 50k for the week. When I was at fry's if the PC dept did less than 40k on a Saturday there was phone calls made.I've seen the PC dept hit 400k in one day during the xmas season.
Oh by the way when I w as at best buy I spent more time fixing PC than selling them cause I was the only on A+ cert and know a Philips from a torqex hex star screw.
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