Feeds

China's The9 earns epic loot from The World of Warcraft

Practically gold farming in real life

Security for virtualized datacentres

The owner of six of China's fastest privately-owned computers continues to rake in cash thanks to more than a little help from orcs and elves.

Video game publisher and online operator The9 said today it posted $66.3m in second quarter 2008 revenue, an immense 69 per cent increase from the same period last year. The lion's share of revenue came from being the Chinese proprietor of the immensely popular online role-playing game, World of Warcraft. Revenue from running subscription-based games was $60.7m — contributing over 90 per cent of the company's earnings.

"Our solid financial results were driven by the continuing growth of Blizzard Entertainment's World of Warcraft and Soul of the Ultimate Nation, despite our closing of all servers for three days on observation and respect for those impacted by the earthquake tragedy," said The9 CEO Jun Zhu.

But Zhu is giving SUN way more credit than it's due. That's likely in order to shake off investor fears the company relies so heavily on one game alone.

But just look at the numbers: The9 reports that in Q2, it attained aggregate peak concurrent users (PCU) of approximately 1.3 million for games in commercial operation. WoW's PCU, however, surpasses the 1 million mark in China.

In total, the company reports over 41.5 million total registered users.

Net income for Q2 was $16.9m, a 129 per cent increase from 2007. Not a bad amount of growth, and with China's expanding market of PC owners there's more to be had. There's also Blizzard's upcoming expansion to WoW, Wrath of the Lich King. But right now the company is busy trying to diversify. After all, eventually World of Warcraft will be dethroned.

The9 said it's continuing to focus on marketing itself to lower tier regional markets, expanding game licensing deals and bolstering its in-house game development team.

"Through our operational and strategic initiatives, we are gradually and relentlessly executing our business strategy, so as to generate sustainable and scalable long-term growth for the Company," The9 said. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.