Feeds

China's The9 earns epic loot from The World of Warcraft

Practically gold farming in real life

Secure remote control for conventional and virtual desktops

The owner of six of China's fastest privately-owned computers continues to rake in cash thanks to more than a little help from orcs and elves.

Video game publisher and online operator The9 said today it posted $66.3m in second quarter 2008 revenue, an immense 69 per cent increase from the same period last year. The lion's share of revenue came from being the Chinese proprietor of the immensely popular online role-playing game, World of Warcraft. Revenue from running subscription-based games was $60.7m — contributing over 90 per cent of the company's earnings.

"Our solid financial results were driven by the continuing growth of Blizzard Entertainment's World of Warcraft and Soul of the Ultimate Nation, despite our closing of all servers for three days on observation and respect for those impacted by the earthquake tragedy," said The9 CEO Jun Zhu.

But Zhu is giving SUN way more credit than it's due. That's likely in order to shake off investor fears the company relies so heavily on one game alone.

But just look at the numbers: The9 reports that in Q2, it attained aggregate peak concurrent users (PCU) of approximately 1.3 million for games in commercial operation. WoW's PCU, however, surpasses the 1 million mark in China.

In total, the company reports over 41.5 million total registered users.

Net income for Q2 was $16.9m, a 129 per cent increase from 2007. Not a bad amount of growth, and with China's expanding market of PC owners there's more to be had. There's also Blizzard's upcoming expansion to WoW, Wrath of the Lich King. But right now the company is busy trying to diversify. After all, eventually World of Warcraft will be dethroned.

The9 said it's continuing to focus on marketing itself to lower tier regional markets, expanding game licensing deals and bolstering its in-house game development team.

"Through our operational and strategic initiatives, we are gradually and relentlessly executing our business strategy, so as to generate sustainable and scalable long-term growth for the Company," The9 said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.