Feeds

China's The9 earns epic loot from The World of Warcraft

Practically gold farming in real life

Secure remote control for conventional and virtual desktops

The owner of six of China's fastest privately-owned computers continues to rake in cash thanks to more than a little help from orcs and elves.

Video game publisher and online operator The9 said today it posted $66.3m in second quarter 2008 revenue, an immense 69 per cent increase from the same period last year. The lion's share of revenue came from being the Chinese proprietor of the immensely popular online role-playing game, World of Warcraft. Revenue from running subscription-based games was $60.7m — contributing over 90 per cent of the company's earnings.

"Our solid financial results were driven by the continuing growth of Blizzard Entertainment's World of Warcraft and Soul of the Ultimate Nation, despite our closing of all servers for three days on observation and respect for those impacted by the earthquake tragedy," said The9 CEO Jun Zhu.

But Zhu is giving SUN way more credit than it's due. That's likely in order to shake off investor fears the company relies so heavily on one game alone.

But just look at the numbers: The9 reports that in Q2, it attained aggregate peak concurrent users (PCU) of approximately 1.3 million for games in commercial operation. WoW's PCU, however, surpasses the 1 million mark in China.

In total, the company reports over 41.5 million total registered users.

Net income for Q2 was $16.9m, a 129 per cent increase from 2007. Not a bad amount of growth, and with China's expanding market of PC owners there's more to be had. There's also Blizzard's upcoming expansion to WoW, Wrath of the Lich King. But right now the company is busy trying to diversify. After all, eventually World of Warcraft will be dethroned.

The9 said it's continuing to focus on marketing itself to lower tier regional markets, expanding game licensing deals and bolstering its in-house game development team.

"Through our operational and strategic initiatives, we are gradually and relentlessly executing our business strategy, so as to generate sustainable and scalable long-term growth for the Company," The9 said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Linux? Bah! Red Hat has its eye on the CLOUD – and it wants to own it
CEO says it will be 'undisputed leader' in enterprise cloud tech
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Hey, what's a STORAGE company doing working on Internet-of-Cars?
Boo - it's not a terabyte car, it's just predictive maintenance and that
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.