Feeds

Virgin customer numbers dip

It's er, quality that counts

Next gen security for virtualised datacentres

Virgin is reporting a slight dip in customer numbers over the last three months, but reckons those customers are of a higher quality and that the operating loss of £333 million is just a temporary state of affairs.

The group has added subscribers during the last quarter - a couple of hundred thousand more are getting their TV from Virgin compared to last year, while another 56,000 signed up to mobile contracts. But almost 200,000 signed off their prepaid mobiles, so not all of those moved onto contracts with Virgin.

Virgin reckons that it might have a smaller number of customers now, but those customers are taking advantage of more than one service from the quad-player, so the company now has just over 12 million "Revenue Generating Units" as they delightfully term customer-contracts, but the majority of customers will have more than one contract with the company - indeed the company has cut the number of punters with only one product by 64,800 punters during the quarter putting the number of punters buying 3 or more services from Virgin up to 53.1 per cent.

This was, of course, the whole point about being a quad-player company: to be able to cross-sell products to existing customers. Virgin believes this process is progressing well, even if that's not turning into bigger profits yet.

As the company puts it in its statement: "Despite the second quarter traditionally being the weakest quarter for gross additions, resulting in 19,500 net customer disconnections, the quality of our customer base has improved." ®

Boost IT visibility and business value

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.