Feeds

Virgin customer numbers dip

It's er, quality that counts

Beginner's guide to SSL certificates

Virgin is reporting a slight dip in customer numbers over the last three months, but reckons those customers are of a higher quality and that the operating loss of £333 million is just a temporary state of affairs.

The group has added subscribers during the last quarter - a couple of hundred thousand more are getting their TV from Virgin compared to last year, while another 56,000 signed up to mobile contracts. But almost 200,000 signed off their prepaid mobiles, so not all of those moved onto contracts with Virgin.

Virgin reckons that it might have a smaller number of customers now, but those customers are taking advantage of more than one service from the quad-player, so the company now has just over 12 million "Revenue Generating Units" as they delightfully term customer-contracts, but the majority of customers will have more than one contract with the company - indeed the company has cut the number of punters with only one product by 64,800 punters during the quarter putting the number of punters buying 3 or more services from Virgin up to 53.1 per cent.

This was, of course, the whole point about being a quad-player company: to be able to cross-sell products to existing customers. Virgin believes this process is progressing well, even if that's not turning into bigger profits yet.

As the company puts it in its statement: "Despite the second quarter traditionally being the weakest quarter for gross additions, resulting in 19,500 net customer disconnections, the quality of our customer base has improved." ®

Intelligent flash storage arrays

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.