Feeds

Virgin customer numbers dip

It's er, quality that counts

Top 5 reasons to deploy VMware with Tegile

Virgin is reporting a slight dip in customer numbers over the last three months, but reckons those customers are of a higher quality and that the operating loss of £333 million is just a temporary state of affairs.

The group has added subscribers during the last quarter - a couple of hundred thousand more are getting their TV from Virgin compared to last year, while another 56,000 signed up to mobile contracts. But almost 200,000 signed off their prepaid mobiles, so not all of those moved onto contracts with Virgin.

Virgin reckons that it might have a smaller number of customers now, but those customers are taking advantage of more than one service from the quad-player, so the company now has just over 12 million "Revenue Generating Units" as they delightfully term customer-contracts, but the majority of customers will have more than one contract with the company - indeed the company has cut the number of punters with only one product by 64,800 punters during the quarter putting the number of punters buying 3 or more services from Virgin up to 53.1 per cent.

This was, of course, the whole point about being a quad-player company: to be able to cross-sell products to existing customers. Virgin believes this process is progressing well, even if that's not turning into bigger profits yet.

As the company puts it in its statement: "Despite the second quarter traditionally being the weakest quarter for gross additions, resulting in 19,500 net customer disconnections, the quality of our customer base has improved." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.