Feeds

Sega hopes to score with homely Japanese women

'Project Beauty' for Nintendo DS

Combat fraud and increase customer satisfaction

Perhaps you've rescued the universe from marauding space pirates on your Nintendo DS — but can you save civilization from your own ugly face?

Video game maker Sega and the cosmetic giant Shiseido may be able to help in this most noble of quests. That is, if you're a young Japanese woman.

The two companies have coupled to make Project Beauty, which will go on sale Nov. 27 in the land of the rising sun. The game uses a camera that feeds the user's image into the portable console and then offers make-up advice based on the player's face shape, lips, eye position, and so on.

The software, priced at 6,090 yen ($55) comes bundled with a camera that fits into the DS's Game Boy Advance cartridge slot. (Similar to that used in the DS "face training" game.)

After capturing an image, it matches the user's visage with one of four groups — cool, active, cute or feminine.

Project Beauty then displays an image of the user without make-up on one screen, and a suggested makeover on the other. There's also recommendations for different occasions such as dating, business, or formal gatherings.

Users can also custom design their virtual makeover by selecting various shades of foundation, mascara, lipstick and other make-up.

And, of course, users can rest assured that Sega won't steer them wrong with its history of sensible and healthy portrayal of women in their games.

For instance, here's a picture of Ulala, a reporter from Sega's Space Channel 5. Pretty much El Reg's uniform to a T. ®

3 Big data security analytics techniques

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.