Feeds

Sega hopes to score with homely Japanese women

'Project Beauty' for Nintendo DS

Build a business case: developing custom apps

Perhaps you've rescued the universe from marauding space pirates on your Nintendo DS — but can you save civilization from your own ugly face?

Video game maker Sega and the cosmetic giant Shiseido may be able to help in this most noble of quests. That is, if you're a young Japanese woman.

The two companies have coupled to make Project Beauty, which will go on sale Nov. 27 in the land of the rising sun. The game uses a camera that feeds the user's image into the portable console and then offers make-up advice based on the player's face shape, lips, eye position, and so on.

The software, priced at 6,090 yen ($55) comes bundled with a camera that fits into the DS's Game Boy Advance cartridge slot. (Similar to that used in the DS "face training" game.)

After capturing an image, it matches the user's visage with one of four groups — cool, active, cute or feminine.

Project Beauty then displays an image of the user without make-up on one screen, and a suggested makeover on the other. There's also recommendations for different occasions such as dating, business, or formal gatherings.

Users can also custom design their virtual makeover by selecting various shades of foundation, mascara, lipstick and other make-up.

And, of course, users can rest assured that Sega won't steer them wrong with its history of sensible and healthy portrayal of women in their games.

For instance, here's a picture of Ulala, a reporter from Sega's Space Channel 5. Pretty much El Reg's uniform to a T. ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.