Feeds

Sega hopes to score with homely Japanese women

'Project Beauty' for Nintendo DS

Choosing a cloud hosting partner with confidence

Perhaps you've rescued the universe from marauding space pirates on your Nintendo DS — but can you save civilization from your own ugly face?

Video game maker Sega and the cosmetic giant Shiseido may be able to help in this most noble of quests. That is, if you're a young Japanese woman.

The two companies have coupled to make Project Beauty, which will go on sale Nov. 27 in the land of the rising sun. The game uses a camera that feeds the user's image into the portable console and then offers make-up advice based on the player's face shape, lips, eye position, and so on.

The software, priced at 6,090 yen ($55) comes bundled with a camera that fits into the DS's Game Boy Advance cartridge slot. (Similar to that used in the DS "face training" game.)

After capturing an image, it matches the user's visage with one of four groups — cool, active, cute or feminine.

Project Beauty then displays an image of the user without make-up on one screen, and a suggested makeover on the other. There's also recommendations for different occasions such as dating, business, or formal gatherings.

Users can also custom design their virtual makeover by selecting various shades of foundation, mascara, lipstick and other make-up.

And, of course, users can rest assured that Sega won't steer them wrong with its history of sensible and healthy portrayal of women in their games.

For instance, here's a picture of Ulala, a reporter from Sega's Space Channel 5. Pretty much El Reg's uniform to a T. ®

Internet Security Threat Report 2014

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.