Feeds

US Patent Office rains on Dell's 'cloud computing' trademark

Claim on the term was a topical storm

Choosing a cloud hosting partner with confidence

Dell's grip on a "cloud computing" trademark may not be as solid as it first seemed.

The US Patent Office has canceled its "notice of allowance" on the Round Rock computer vendor's attempt to master the popular IT buzzword. Passing the "allowance" step in the trademark process had meant that opponents could no longer object to Dell's claims. But Dell's trademark application was updated yesterday to show the case has now "returned to examination."

It would seem someone working for the USPTO was stuck by thunderbolt of rationality.

"Cloud computing" is a vogue, albeit nebulous term used to describe services ranging from web-hosted applications to networks of computers sharing resources and workloads.

Dell was admittedly an early adopter of the term, but the phrase has been beaten into generic use by a storm of subsequent product names, descriptions, and of course, countless Power Point presentations spewed from the heart of Silicon Valley. Some at El Reg even briefly resented using "cloud computing." But in the end, resistance was futile.

Dell's filing described the term as "Custom manufacture of computer hardware for use in data centers and mega-scale computing environments for others." Dell also owns the URL cloudcomputing.com.

But hey, maybe Dell could trademark "mega-scale." That sounds like a fresh one. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Bitcasa bins $10-a-month Infinite storage offer
Firm cites 'low demand' plus 'abusers'
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Pssst. Want to buy a timeshare in the clouds?
The Google dilemma — controller or spreader of knowledge?
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.