Feeds

NebuAd jettisons PR firm, employees

Can the American Phorm survive?

Secure remote control for conventional and virtual desktops

Exclusive Now that Congress has put the freeze on its stateside ISP partnerships, NebuAd is slimming down.

The Phorm-like behavioral ad targeter has jettisoned its PR agency, and sources tell us the company recently laid off a significant portion of its workforce.

Sources also say the company is considering the adoption of an advertising model that does not require the tracking of web surfers from inside ISPs.

A spokeswoman for the company has confirmed the layoffs, though she would not provide numbers. "We have made temporary adjustments in the headcount," she told The Reg. But the company says it intends to move forward with its deep packet inspection technology, which monitors both the search and browsing activity of ISP users.

"Today, NebuAd employs about 60 employees, including many leading behavioral scientists and other advanced technology engineers. We have built a sophisticated behavioral targeting system and unique appliance technology, which provide value to the entire online advertising ecosystem. We intend to continue to develop and market our solutions."

NebuAd maintains at least two offices: One in Silicon Valley, and another in London, and its web site still advertises a sales position in New York, where The Horn Group formerly handled its PR. The Horn Group's Anthony Loredo, who spearheaded on the NebuAd account, told The Reg the two companies have parted ways.

Loredo was unaware of the layoffs, but rumors of cutbacks have been circulating since Congressman Ed Markey grilled NebuAd CEO Bob Dykes during a hearing of the House Subcommittee on Telecommunications and the Internet. Dated July 19, this blog post from one of NebuAd's ad partners mentions the downsizing.

Meanwhile, resumes from former NebuAd employees have turned up at the online job board Monster.com.

Ed Markey, chairman of the House Subcommittee on Telecommunications and the Internet, and other high-ranking Congressman have questioned whether NebuAd's system runs afoul of the US Communications Act of 1934, the Cable Act of 1984, the Electronic Communications Privacy Act, and other wiretapping-related US statutes. The system does not require an opt-in.

While they investigate, Markey and crew have asked all American ISPs to at least delay their use of systems from NebuAd and similar ad targeters. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.