Feeds

Google offloads conflict of interest biz

Performics gone to the Frogs

Top 5 reasons to deploy VMware with Tegile

True to its word, Google has unloaded the search engine marketing arm of Performics, the business unit it nabbed as part of its much-discussed DoubleClick acquisition.

Eric Schmidt and crew just agreed to sell the Chicago-based Performics SEM biz to Publicis Groupe, a French advertising outfit. The deal is expected to close sometime in the third quarter.

After regulators approved its $3.1bn DoubleClick purchase, Google split Performics in half, separating its affiliate ad network from its search engine marketing biz. The Performics affiliate network soon became the Google Affiliate Network, and the Mountain Viewers vowed they would eventually sell the search marketing arm to a third-party.

You see, the search marketing arm makes its money by rigging Google search results. And in a rare moment of sanity, Google has decided that hanging on to such a business is a bad idea.

"It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party," Google opined back in April, after the DoubleClick deal went through. "We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.