Feeds

Dell files patent office application for 'cloud computing'

Hey! You! Get off of my trademark...

Boost IT visibility and business value

Dell is attempting to trademark the tech industry’s favourite buzzword – “cloud computing”.

The Round Rock, Texas firm is trying to gain control of the ubiquitous term according to a document filed on the US Patent and Trademark Office’s website.

Dell’s application has already reached the so-called “notice of allowance” stage, whereby a company is granted “written notification from the USPTO that a specific mark has survived the opposition period... and has consequently been allowed for registration”.

In other words, Dell has very quietly pushed its trademarking application past the phase where opponents of its move can have any say in the process.

But that doesn’t mean Dell now owns the term "cloud computing", which, according to a quick search on Google News has been used nearly 3,500 times in the past week alone. The USPTO notes: “Receiving a notice of allowance is another step on the way to registration.”

"Cloud computing" is basically a catch-all term used widely among CEOs - from Ballmer to Jobs and everyone inbetween - who are increasingly preoccupied with pushing their products and services online; or, as they prefer it, up into the cloud. So if Dell successfully snatches the trademark, its usage could be somewhat curtailed.

In the USPTO filing Dell gives its definition of the term as: “Custom manufacture of computer hardware for use in data centers and mega-scale computing environments for others.” But it doesn’t provide a date when the computer vendor first used the phrase. That’s presumably something that could have some sway over whether the patent office grants Dell the trademark.

El Reg first referenced the term on 28 March 2007, in an article on - you guessed it - Dell.

Dell could not be immediately reached for comment. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Gartner's Special Report: Should you believe the hype?
Enough hot air to carry a balloon to the Moon
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Dell The Man shrieks: 'We've got a Bitcoin order, we've got a Bitcoin order'
$50k of PowerEdge servers? That'll be 85 coins in digi-dosh
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.