Feeds

Dell files patent office application for 'cloud computing'

Hey! You! Get off of my trademark...

Internet Security Threat Report 2014

Dell is attempting to trademark the tech industry’s favourite buzzword – “cloud computing”.

The Round Rock, Texas firm is trying to gain control of the ubiquitous term according to a document filed on the US Patent and Trademark Office’s website.

Dell’s application has already reached the so-called “notice of allowance” stage, whereby a company is granted “written notification from the USPTO that a specific mark has survived the opposition period... and has consequently been allowed for registration”.

In other words, Dell has very quietly pushed its trademarking application past the phase where opponents of its move can have any say in the process.

But that doesn’t mean Dell now owns the term "cloud computing", which, according to a quick search on Google News has been used nearly 3,500 times in the past week alone. The USPTO notes: “Receiving a notice of allowance is another step on the way to registration.”

"Cloud computing" is basically a catch-all term used widely among CEOs - from Ballmer to Jobs and everyone inbetween - who are increasingly preoccupied with pushing their products and services online; or, as they prefer it, up into the cloud. So if Dell successfully snatches the trademark, its usage could be somewhat curtailed.

In the USPTO filing Dell gives its definition of the term as: “Custom manufacture of computer hardware for use in data centers and mega-scale computing environments for others.” But it doesn’t provide a date when the computer vendor first used the phrase. That’s presumably something that could have some sway over whether the patent office grants Dell the trademark.

El Reg first referenced the term on 28 March 2007, in an article on - you guessed it - Dell.

Dell could not be immediately reached for comment. ®

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.