Feeds

Spammers, Cuil, and the rescue from planet Google

Out-Googling Google is not an option

Beginner's guide to SSL certificates

Analysis Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and "search engine optimisation" (SEO) consultants that buttress its dominance.

These dog days of summer prompted feverish hacks to ponder whether the web empire of the mighty Google might be threatened by its former employees' efforts. Ex-Googlers! Bigger index! Unusual presentation! - reports recorded in a cacophony of utter pointlessness.

In fairness, most concluded that Cuil would not be a "Google Killer". But the pondering over its chance would be laughable if it weren't so boring. We offered brief coverage of the launch here (really NSFW), to note that the results are a bit rubbish, and in some cases obscene. Our second report lifts the lid on the company's cake budget.

Romancing the Google

With a little thought, Cuil not being as good as Google at finding what we want online is the least surprising piece of news since people familiar with the situation said JPII was partial to fish on a Friday. In 2008, Mountain View's all-seeing algorithms in many ways are the web.

It's easy to identify what happened. When it first surfaced in 1998, Google made sense of the web a bit better than anyone else. It was a useful improvement on existing services. Ten years later, the web does its best to make sense of Google.

The sorry upshot is that barring some unimaginable technological leap no search engine's results will ever be better than Google's, at least in the West. And the switch leaves the likes of Microsoft and Cuil (and a dozen other doomed start-ups) effectively attempting to reverse-engineer Google, not understand the information on the web.

Microsoft's recent purchase of natural language search start-up Powerset should provide a case in point. Like many others hungry for a slice of the hugely profitable contextual search advertising business Google has created, Powerset's founders are betting web users want to ask search engines real grammatical questions.

But keyword searches, which the vast majority are adept at now, are faster for users. So the web has adapted to attract their, and Google's, attention.

Other People's Google

The people at the vanguard of reverse-engineering Google are not its jealous search rivals. They're the spammers and SEO consultants. They have driven an ever-closer relationship between the quirks and whims of Google's algorithms and policies, and the structure and content of the web. It's a feedback loop that was unavoidable once Google's early rivals proved unable to respond to its better search results and presentation.

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
HTML5 vs native: Harry Coder and the mudblood mobile app princes
Developers just want their ideas to generate money
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.