Feeds

China readies Blu-Ray competitor

People's techromancers revive HD-DVD

Gartner critical capabilities for enterprise endpoint backup

Some Chinese consumer electronics companies are good and tired of signing royalty checks to foreigners for a new generation of high definition optical discs, but are they too late to make a change?

Shanghai United Optical Disc today announced it has completed the first production line for China Blue High-definition (CBHD) disc format, a new competitor for Blu-Ray. DigiTimes reports via enorth.com.cn. Volume production will begin in the fourth quarter of 2008 for the China market initially.

Oh dear, it appears someone buried their old HD-DVD player in an cursed Micmac Indian burial ground. Sometimes dead is better, folks.

CBHD, formally known as CH-DVD, is a Chinese version of Toshiba's now-deceased HD-DVD format. Added to CBHD is various Chinese-made and approved technologies such as advanced copy protection and the ability to use a government owned DRA audio and AVS video codec.

CBHD obviously faces considerable challenges - namely Blu-Ray which enjoys a significant head start. Entry-level Blue-Ray players have also sharply declined in price as the format gained traction worldwide and HD-DVD became extinct.

CBHD also doesn't have the backing of any major Hollywood studio. (Not that a lack of blessing has historically injured Chinese home movie sales.)

The advantage of CBHD is manufacturing price. Apparently, a production line of DVDs can be fitted to make CBHD discs for a mere $800,000, compared to the $3m needed to do the same for Blu-Ray.

Vendors also pay a royalty of 55 yuan (about $8.10) to make a CBHD player, which beats Sony's Blu-Ray fee.

The benefits for end-users? That kind of talk has no place in an HD format discussion. Have you learned nothing from the previous format war?

But before CBHD is written off as DOA, consider that China is a very big market with plenty of room to grow. China is also becoming less inclined to accept tech taxation without representation.

HD-DVD's last gasp may stir interesting new winds. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?