Feeds

Microsoft crowbars Live Search into Facebook

'Hands off my ad space... bitch'

Intelligent flash storage arrays

Microsoft has traded its exclusive deal to plaster Facebook with banner advertising for the right to pump Google-style contextual search ads on the profit-lite website.

The switcheroo was tossed into yesterday's attempt by Steve Ballmer to convince analysts that he's still the world's top chair-flinging sweaty software kingpin in the wake of the Yahoo! bid debacle.

Boydroid CEO Mark Zuckerberg claims that he isn't interested in making money and that his once-buzzy firm is focused on "adding value" for users. The truth however is that Facebook needs to demonstrate to its real customers and chiefs - advertisers and venture capitalists - that it is anything more valuable than a complicated web spam generator. Especially after the world was shocked - shocked! - to discover the site isn't really worth $15bn.

By unshackling itself from running naff Microsoft-supplied ads it hopes to build up its own infrastructure for targeting banners based on the social information users gaily hand over.

In return, Redmond will get to replace Facebook's own search effort with a Live Search box, which will allow users to scour the web without leaving the social network. It's another attempt to railroad people into using Live Search almost by default, to run alongside paying PC manufacturers and surfers.

We're not sure what's sadder: Microsoft trying to convince Wall Street it's relevant to the web search business by inserting a form field into Facebook, or Facebook having sold out potentially valuable web searches to the one corporation in the game that can't make money at it. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.