Feeds

Poker-faced Ballmer explains Google beating plans

Send in the marines

Security for virtualized datacentres

Ballmer committed to "at least" an annual investment of between $1.2bn and $.15bn a year on search and advertising just to remain competitive against Google.

The goal is to attract more users, creating more searches, puling in more advertisers and inventory, with advertisers buying more key words. He dismissed the proposed Yahoo! deal as a mere "tactic" to provide advertising scale and relevance. "We have alternative paths for getting relevance up," Ballmer said.

The path to getting greater relevance includes gilding the search and interface experience for users hooked on Google, plus a massive indexing of results to make Live Search actually useful to users and advertisers.

"If we are going to be in this game we have to innovate and reinvent, but we also have to ante up and the ante can look very large to you. To me it looks very smart," Ballmer said.

He didn't detail future R&D and marketing spend, just promised Microsoft would succeed with more - yes - anteing up. "How do we succeed? We are going to have to ante up in a significant way to even be in this game. If you play poker, you have to meet the main pot to be in the game."

Time to deploy demos to divert and confound financial analysts. Ballmer brought on lower-ranking executives to demonstrate changes in Live Search that add capabilities such as scrolling down an endless page of search results, rather than having to click through to a new page of results as you do with Google, and the ability to combine images in results rather than have them display separately.

Also demonstrated was the use of improved shopping with the ability to suck in shoppers' reviews and to categorize them according to type. Also, analysts were promised they would be able to book travel tickets using algorithms that would let them predict the best time to purchase air tickets or hotel rooms.®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.