Feeds

Sony sets PS3 sales objective

150m units worldwide

Beginner's guide to SSL certificates

Sony plans to have sold 150m PlayStation 3 units worldwide by the end of the console’s lifecycle, it has been revealed.

Kaz Hirai, head of Sony Computer Entertainment, said that the firm eventually hopes to see sales of the PS3 outstrip the 140m PS2s it has sold in the nine years that console has been on sale.

The Sony executive admitted to the Financial Times that “it's not fun for me replicating the PS2 numbers”. However, he stressed that if Sony can’t exceed the PS2 sales figures then “why are we in this business?”

It has a long way to go Sony’s original PlayStation sold around 102m units during its lifetime. Between the PS3's Japanese debut in November 2006 and the end of March 2008 - some 16 months - Sony had only managed to shift around 12.8m PS3s worldwide.

That means it has to sell 137.2m PS3s in the next seven-and-three-quarter years to meet the 150m target. It has set itself a short-term goal of selling a further 10m consoles by the end of its current fiscal year on 31 March 2009.

Sony has already cut the console’s price several times, in a bid to boost sales. The firm announced at the recent E3 gaming conference in Los Angeles that from September it will sell an 80GB model in the US for $399 (£199/€250) - a price cut of around $150 (£75/€94).

Secure remote control for conventional and virtual desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.