Feeds

Nokia: Our community is the best money can buy

Wouldn't be here if we didn't pay 'em

New hybrid storage solutions

Who says there's no honesty in tech marketing? We beg to differ, and present Nokia product manager Janne Jalkanen as proof to the contrary.

Speaking at a marketing website called Nokia "Conversations" ("Stories from around the neighborhood" - it says), Jalkanen gives a very frank overview of the grassroots enthusiasm for Nokia's S60 platform.

"Pretty much the only community around S60 is the community we pay to be there," says Jalkanen, "a few lone, strong, awesome warriors notwithstanding".

He's speaking in a personal capacity, but is actually saying much the same as Symbian's John Forsyth, here, only without the wishful thinking. But what a great metaphor for the Finns' oh-so-earnest attempts to manufacture grassroots enthusiasm.

Nokia didn't invent the idea of astroturfing, but more than any company in the Noughties, it's taken it to heart. Nokia's Ambassador program turns participants into walking billboards - get a phone, and talk about it in the hope someone will hear it. And that's just the tip of the "social media" iceberg. Never have so many freebies been thrown at so many bloggers - with so little to show for it. For as soon as anyone starts talking (or commenting) about how delightful these products are, you know you're listening to a paid-for robot. This cheapens everyone.

(We put this down to the corporate equivalent of a midlife crisis.)

Now what a contrast with Apple. Many of you find the Apple cult downright creepy - and it is. But there's no doubt that the enthusiasm exhibited by fanboys (and fangirls) is genuine. There are few sadder sights in London than the "flagship" Nokia Store on Regent Street, almost directly opposite Apple's temple.

This gleaming, high budget glass and steel designer affair is an homage to the Apple store on which it's modelled. Floor and ceiling are silver birch, apparently "inspired by the forests of Finland".

Only there's nothing to buy - just a few phones behind museum-style glass cases. Consequently the only humans in the store you'll ever see are the staff.

The Casio store on Carnaby Street, I noticed this morning, is a-buzz. Do Casio need "social media"? Or do they just make stuff people actually want to buy? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.