Feeds

Google eats Russkie ad firm

Begin the Begun

5 things you didn’t know about cloud backup

As it plays catch-up in the Russian search market, Google will acquire a seasoned Russian ad firm for $140m in cash.

In Russia, according to those wily net watchers over at comScore, native outfit Yandex is the leading search engine, with over 47 per cent of the market, and Google is a distant second, with about 32 per cent. But Larry, Serg, and the gang have sealed a Microhoo-esque deal with the number three player in an effort to become czar of all the online Russias.

The number three player is Rambler Media (almost 10 per cent, if you must know), and Rambler has agreed to sell Google its ad unit, ZAO Begun. According to the company, Begun - as it's called - boasts more than 40,000 advertisers and an online ad network encompassing 143,000 Russian language sites.

Naturally, after the $140m deal goes through, Rambler will begin serving Google ads, tapping into the company's AdSense for Search and AdSense for Content programs.

"This agreement illustrates our commitment to investing in Russia, where online advertising is currently experiencing rapid growth," read a canned Mohammad Gawdat, Google's managing director for emerging markets. "We are very excited about the opportunity to deliver more relevant search and ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses."

The deal should close in September. Rambler owns a 50.1 per cent stake in Begun; when Google forks over that $140m, just under half will go to the other owner (Bannatyne, if you must know). ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.