Feeds

Nike pulls Air Stab trainers

Outraged knife charities put their foot down

Top 5 reasons to deploy VMware with Tegile

Nike has decided to withdraw its "Air Stab" range of trainers in the UK in response to "horrified reactions" from consumers and anti-knife charities, the Times reports.

Nike's Air Stab trainer

So far this year, 53 people have been stabbed to death in London alone, the Times notes, and last year "over 5,000 people across Britain were admitted to A&E wards suffering from stab wounds".

A spokesman for the company admitted the name was “obviously unfortunate, given the current issues that we face in the UK", but denied the decision was based on "worries that the name promoted or encouraged the use of knives". He added: “I do not think it might have a bad influence over young people.”

Despite Nike's announcement, Air Stabs were still on sale in Niketown yesterday. A shop assistant told the Times: “The name might seem a bit bad, but it's quite innocent really. They were named before all the recent problems.”

This cut little ice with the obligatory shocked shopper, 25-year-old Fatima Tarkhan, who thundered: “I think it's appalling. They probably treat it as just a gimmick, but it's not the sort of thing that should be made into a joke. It's not funny at all.”

Crimestoppers upped the stunned incredulity quotient by describing itself as “astonished that a major retailer such as Nike could be this naïve and act so irresponsibly with its marketing". The organistation added: "With the current gun and knife epidemic that is sweeping our country we would expect retailers to be taking a more sensitive approach to promoting products to a young and impressionable market.”

Nike is courting further controversy by apparently continuing to punt its "Pocketknife" range - a brand name which the spokesman not unreasonably defended thus: “It's an ACG, or all-conditions gear shoe. You can fold it up and put it in your rucksack. It's all about camping and being outdoors.” ®

Remote control for virtualized desktops

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.