Feeds

Nike pulls Air Stab trainers

Outraged knife charities put their foot down

The essential guide to IT transformation

Nike has decided to withdraw its "Air Stab" range of trainers in the UK in response to "horrified reactions" from consumers and anti-knife charities, the Times reports.

Nike's Air Stab trainer

So far this year, 53 people have been stabbed to death in London alone, the Times notes, and last year "over 5,000 people across Britain were admitted to A&E wards suffering from stab wounds".

A spokesman for the company admitted the name was “obviously unfortunate, given the current issues that we face in the UK", but denied the decision was based on "worries that the name promoted or encouraged the use of knives". He added: “I do not think it might have a bad influence over young people.”

Despite Nike's announcement, Air Stabs were still on sale in Niketown yesterday. A shop assistant told the Times: “The name might seem a bit bad, but it's quite innocent really. They were named before all the recent problems.”

This cut little ice with the obligatory shocked shopper, 25-year-old Fatima Tarkhan, who thundered: “I think it's appalling. They probably treat it as just a gimmick, but it's not the sort of thing that should be made into a joke. It's not funny at all.”

Crimestoppers upped the stunned incredulity quotient by describing itself as “astonished that a major retailer such as Nike could be this naïve and act so irresponsibly with its marketing". The organistation added: "With the current gun and knife epidemic that is sweeping our country we would expect retailers to be taking a more sensitive approach to promoting products to a young and impressionable market.”

Nike is courting further controversy by apparently continuing to punt its "Pocketknife" range - a brand name which the spokesman not unreasonably defended thus: “It's an ACG, or all-conditions gear shoe. You can fold it up and put it in your rucksack. It's all about camping and being outdoors.” ®

Boost IT visibility and business value

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.