Nike pulls Air Stab trainers
Outraged knife charities put their foot down
Nike has decided to withdraw its "Air Stab" range of trainers in the UK in response to "horrified reactions" from consumers and anti-knife charities, the Times reports.
So far this year, 53 people have been stabbed to death in London alone, the Times notes, and last year "over 5,000 people across Britain were admitted to A&E wards suffering from stab wounds".
A spokesman for the company admitted the name was “obviously unfortunate, given the current issues that we face in the UK", but denied the decision was based on "worries that the name promoted or encouraged the use of knives". He added: “I do not think it might have a bad influence over young people.”
Despite Nike's announcement, Air Stabs were still on sale in Niketown yesterday. A shop assistant told the Times: “The name might seem a bit bad, but it's quite innocent really. They were named before all the recent problems.”
This cut little ice with the obligatory shocked shopper, 25-year-old Fatima Tarkhan, who thundered: “I think it's appalling. They probably treat it as just a gimmick, but it's not the sort of thing that should be made into a joke. It's not funny at all.”
Crimestoppers upped the stunned incredulity quotient by describing itself as “astonished that a major retailer such as Nike could be this naïve and act so irresponsibly with its marketing". The organistation added: "With the current gun and knife epidemic that is sweeping our country we would expect retailers to be taking a more sensitive approach to promoting products to a young and impressionable market.”
Nike is courting further controversy by apparently continuing to punt its "Pocketknife" range - a brand name which the spokesman not unreasonably defended thus: “It's an ACG, or all-conditions gear shoe. You can fold it up and put it in your rucksack. It's all about camping and being outdoors.” ®
56 knifed in london
its about 200 dead in a year in L.A. (Though 2006 was 262 dead) and about 160 in London
However aggravated assault (unlawful attack by one person upon another for the purpose of inflicting severe or aggravated bodily injury) runs at 6000 pa.
If you look at the stats you have a great risk of rape but less chance of being killed in Hollywood.
Population is : 4.2 Million in LA and only 7.2M in Greater London
The last pair of Nike trainers I bought were Airstabs.
Why do I feel the need to post this information??
Because I bought them about 20 years ago!!! What the FCUK is wrong with some people!!??!!
Mines the coat with "Go Faster" stripes
"We have always had an idea in this country for example that it is better to steal than to beg, where other peoples might believe that it is better to die than to steal."
Speak for yourself, you thieving pikey bastard. Nobody in the UK, today, is so poor that they need to steal to eat.
"I am particularly annoyed with the parents who move house to gain better catchment areas for their children, rather than committing to their local community."
Well, I hope that those heartless bastards feel properly chastised by you. I mean, how dare they try to better the lot of their kids?
Are you real? Or am I feeding a troll?