Feeds

Falling pound brings iTunes UK into line with Europe

Apple UK escapes price cuts

Security for virtualized datacentres

Apple no longer needs to lower the price of songs on iTunes UK in order to achieve pricing parity with the rest of Europe - fluctuating exchange rates have done the job for it.

Back in January, Apple pledged to unify the cost of dowloads across Europe in order to head of the possibility that it might be forced to do so by European Commission single-market regulators.

At the time, the Mac maker said it would put such a scheme in place within six months.

Half a year on, and Apple admitted today the change has already been made - but by the currency markets, not by Apple.

"The announcement was that we would match the UK price to that of other lower priced European countries," an Apple spokesman told the Beeb.

"This is no longer necessary as exchange rates have effectively done it for us."

In January, 1€ was equivalent to £0.75, though Apple was charging Brits 79p to download a song that would cost other Europeans €0.99.

Now, 1€ equals £0.798, so there's effective price parity.

Shazam.

Well, until the exchange rates shift again... and Brits - or continental Europeans - get the bum deal.

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.