Feeds

BT breaks up families

Broken Home Hub shocker

Gartner critical capabilities for enterprise endpoint backup

BT customers affected by the dog-and-bone merchants' recent unconnecty unpleasantness will no doubt be pleased to know that it could be worse - the company is responsible for the traumatic break-up of at least one previously happy family.

According to a breathless press release the Reg has been handed, the ongoing ad campaign featuring that gangly bloke off of that sitcom is taking the kind of jolly, divorcey turn that's bound to amuse us in these uncertain times.

The telly spots have followed the blossoming domestic situation of man-boy Adam (played by Kris Marshall) and Jane (played by a nice lady whose name is absent from the release, presumably because she is not so famous) and its facilitation by various shiny BT boxes and dooberries. Alas, now the telco has seen fit to tear the couple apart by having Adam/Kris move out to take up his dream job.

Naturally the troubled couple have serious chats about their future by IM, but since Adam/Kris is now bereft of his BT Home Hub, the crappy rival broadband boots him off his connection. Jane/Lady is left agonising over whether or not this wireless silence will endure... forever. Moreover, potential customers are left in no doubt that going with Virgin will ruin your sex life.

The campaign will launch the new Home Hub, which promises to be so good that you would leave your ill-advised and unreliable choice of long-term partner for it.

Next week in advertising news: As consumers cut back on the little luxuries, Cadbury's resorts to drastic rival-bashing with a shock viral clip wherein the Phil Collins gorilla chokes to death on a Mars bar. ®

Bootnote

The ads must surely be taking inspiration from the epic shoulder-padded soap that was the Nescafé Gold Blend run of the 80s and 90s, featuring Anthony Head and a lady with massive earrings whose name is not a significant detail. Back then, a credit crunch was the sound your American Express card made when you accidentally sat on it in your 60-foot yacht. Those halcyon days.

Next gen security for virtualised datacentres

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.