Feeds

Sony pooh-poohs PS3 price cut

Save your cash for an Xbox 360

Choosing a cloud hosting partner with confidence

Sony has set in stone its position on PlayStation 3 pricing - and it’s not good news for cash-strapped gamers.

Nobuyuki Oneda, Sony’s CFO, told investors in Singapore that “our plan is not to reduce the price” of the PS3. Instead, the firm’s long-term strategy is to concentrate on profitability, rather than selling more PS3s.

In short, it wants to work on making the console cheaper to produce and so more profitable.

Sony’s got good reason for keeping the PS3’s price up where it is - for the time being at least. Over the past two fiscal years Sony’s PS3 pricing strategy has caused it to lose around $3bn (£1.5bn/€1.9bn).

The firm’s 2008 annual report revealed that Sony lost $2.1bn in fiscal year (FY) 2007 - the 12 months to 31 March 2007 – and a further $1.1bn in FY2008, as a result of subsidising the console's retail price.

Microsoft, on the other hand, has been slashing the Xbox 360’s price all over the world. Register Hardware recently reported that the cost of all Xbox 360 models is to be cut in Australia, following earlier cuts in the UK and US.

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.