Feeds

MediaMax/Linkup falls out of the cloud

San Diego storage startup goes titsup

Internet Security Threat Report 2014

Notorious San Diego, California-based startup The Linkup (aka MediaMax) has gone titsup.

The company announced on its website on Wednesday that it was closing its doors and confirmed that users of the storage site will be unable to access their files after 8 August.

In April the firm chimed on its blog that it could “become the #1 platform for people to share files and maintain large file collections and backups”. It even introduced a new “Social Storage” concept – a storage-centric social networking site.

However, The Linkup's sudden demise has demonstrated just how ephemeral cloud computing can be. Since its 25 April re-launch the site has been beset by uploading cock-ups, major system downtime processing delays and lost data, much to the chagrin of the firm’s paying customers.

The company has been positively Bournian in the endless name changes it has undergone in its turbulent history. It began life as Streamload in the first half of the decade, morphed into MediaMax, and then became The Linkup in April. But it failed to successfully transfer files customers had stored on MediaMax over to its latest venture.

“It was not possible to satisfactorily complete the move of files from MediaMax to The Linkup as we had expected, and as a result cannot offer a service that meets your expectations and our business requirements,” it said. “This is a very disappointing outcome for us, and we know it has been a frustrating experience for many of our customers."

The firm said that customers' personal details, including username and billing information, will be deleted on Friday, 8 August, 5:00pm PDT. It has urged users to download files from their account before it pulls the plug for good. ®

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
VMware's tool to harden virtual networks: a spreadsheet
NSX security guide lands in intriguing format
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.