Feeds

Europe loves HD TVs - but not HD broadcasts

Waiting for free-to-air

Top 5 reasons to deploy VMware with Tegile

Only one in five households in Western Europe own an HD TV today, and while that figure is expected to jump to 85 per cent by 2012, most of us will still be watching standard-definition content.

So claims market watcher Screen Digest, which pinpointed the poor penetration of HD into Europe on a sparsity of free-to-view HD TV channels, especially over terrestrial broadcast networks.

Only Sweden has terrestrially broadcast HD channels, though the UK and France may soon follow suit. That leaves the vast majority of Europe's 100 HD channels only available through satellite and a much smaller proportion through cable.

Today, only 1.7 per cent of households in Western Europe have the kit to receive and watch HD broadcasts. Come 2012 that figure will have risen to just under 17 per cent. We'll have to wait until 2015 for the widespread availability of free-to-air HD channels to boost HD viewing into the mainstream, Screen Digest forecast.

By 2018, however, we won't be watching anything else, it reckons.

"HD has not been pushed hard enough by many of Europe's pay TV operators," said senior Screen Digest analyst Vincent Létang. "Paradoxically, it has been used heavily as a marketing tool, but has not been followed through with the delivery of HD channels – for example, Premiere in Germany still only offers two HD channels.

"There is a direct connection between the depth of the HD offering and the take up of HD by subscribers. BSkyB has 17 HD channels and on the back of this has signed up almost 500,000 subscribers in less than two years."

Special Report HD TV in the UK

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
Soundbites: News in brief from the Wi-Fi audiophile files
DTS and Sonos sing out but not off the same hymnsheet
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.