Feeds

iPhone 3G to lure pre-payers to contracts - survey

20 per cent of Brits want a Jesus Phone

Mobile application security vulnerability report

One in five Brits would like to buy a 3G iPhone, but more would put down their hard-earned if O2's tariffs were less pricey.

So claims market watcher GfK NOP on the back of an online survey carried out over the past weekend. It talked to 750 people, and the results were "weighted to give a nationally representative sample of UK mobile phone owners".

The research revealed that 68 per cent of the UK's mobile phone owners haven't even heard of the 3G iPhone, suggesting Apple's marketing is not perhaps as pervasive as some observers have assumed.

That figure falls to three per cent if you focus on the 16-24 age range, and, perhaps surprisingly, only 44 per cent of folk over 60 haven't hear of the iPhone 3G.

That leaves 20 per cent of phone owners keen to have a second-gen Jesus Phone. A further seven per cent said they'd like one too, but not at what O2 wants off them each month for airtime.

Now we know that O2's unlikely to get pay-as-you-go iPhones out in the near future - closer to Christmas, in fact - pre-pay customers make have changed their mind about the Apple handset. But when NOP conducted its survey 16 per cent of PAYG customers said they'd consider switch to a monthly subscription to get an iPhone.

Of that 16 per cent, two-thirds said they'd rather have an 18-month contract than a pre-pay handset.

It's clear then that the subsidy O2 is applying to the handset is going to win over mainstream punters put off by the original iPhone's high price and the unsubsidised price of the PAYG 3G iPhone.

"O2 and Apple have addressed most of the barriers which held back mass-market take-up of the original iPhone, so we expect the iPhone 3G to sell well," said GfK director Anders Nielsen.

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.