Feeds

Microsoft tells SMBs Vista isn't a risky business

You may end up dancing round the living room in pants

The Power of One Infographic

Microsoft isn’t going to let the small detail of sluggish sales and take-up among businesses of its Windows Vista operating system get in the way of its latest attempt to woo the little guys.

Yesterday at its annual worldwide partner shindig in Houston the firm launched a new small biz (SMBs) marketing campaign aimed at flogging more copies of Vista to that market segment.

Dubbed Small Business Assurance, customers interested in, er, “moving to Windows Vista with confidence” will be offered free (albeit temporary) telephone-only technical support and a deployment planning website to companies with an employee headcount below 50 with less than 25 PCs.

And here’s the caveat: To qualify for the program, SMBs will need to upgrade to Vista Business or Ultimate between 1 July and 30 September this year.

The free support runs out at the end of October, said Microsoft, which over the past 24 hours has been on something of a face-saving crusade to convince world+dog that Vista isn’t the unloved ginger kid of the family.

To help “dispel myths” about the operating system, the company has also provided a new website – some 18 months after Vista landed – that should test out the compatibility of hardware kit and software apps with the OS.

However, anyone currently visiting the Windows Vista Compatibility Center website is greeted with a message that unhelpfully says it “will be launching soon, please check back!”.

Hmmm. When it finally arrives the site is supposed to calm the jangling nerves of SMBs newly acquainted with Vista by offering up case studies and quashing lingering fears about compatibility issues. Perhaps it will also play a tranquil whale song too if you’re really really lucky, but we can’t tell you as the website isn’t live yet.

Presumably the small biz world will wearily sniff around Microsoft’s latest offering, but convincing the little guys to sign up to a temporary program could prove to be a major stumbling block for the bruised software giant.

In the meantime, Microsoft insists: “Taking risks is a part of every small business, but making the move to the Windows Vista operating system isn't one of them.” ®

Mobile application security vulnerability report

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.