Feeds

DreamWorks switches to Intel for stereoscopic 3-D high

Studio to AMD: Drop dead

Top 5 reasons to deploy VMware with Tegile

For computer animation studios, upgrading long-in-the-tooth server farms is a part of a natural cycle to keep things looking sharp. But they're a bit like butterflies flitting amongst hardware specs when it comes down to finding what they want to power "the next big thing."

Witness: DreamWorks Animation has signed on the dotted line with Intel to toss the AMD chips they've previously been using for rendering flicks.

The deal will see the studio replace approximately 1,500 Hewlett-Packard servers and 1,000 workstations using AMD processors with new HP systems based on Chipzilla's silicon.

In other words, DreamWorks clicked a different button on HP's order form.

But a mere glance at the routine, frothy announcement would have one believe the switch will provide DreamWorks with the greatest leap in rendering horsepower since — well, at least since the same thing was said about choosing AMD three years ago.

DreamWorks will be using its new Intel kit to help along the studio's latest romance - offering all films in stereoscopic 3-D beginning next year.

And why not? Stereoscopic films very nearly caught on when attempted in the 1920s, 1950s, 1970s, and the previous two decades. This time it's a sure bet.

The Intel chip lineup will usher in "new levels of detail and new capabilities to our animated feature films," said Jeffrey Katzenberg, CEO of DreamWorks Animation.

No wait — that quote was from the AMD release made in 2005. What we meant to print was:

"By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D," stated Katzenberg.

The 3-D roadmap begins with "Monsters vs. Aliens" which will make its debut on March 27, 2009. Financial terms of the Intel/DreamWorks deal were not disclosed.

Please see numerous Pixar press releases for similar hardware swaps. Man, do these chip makers love courting cartoons.®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.