Feeds

DreamWorks switches to Intel for stereoscopic 3-D high

Studio to AMD: Drop dead

Top three mobile application threats

For computer animation studios, upgrading long-in-the-tooth server farms is a part of a natural cycle to keep things looking sharp. But they're a bit like butterflies flitting amongst hardware specs when it comes down to finding what they want to power "the next big thing."

Witness: DreamWorks Animation has signed on the dotted line with Intel to toss the AMD chips they've previously been using for rendering flicks.

The deal will see the studio replace approximately 1,500 Hewlett-Packard servers and 1,000 workstations using AMD processors with new HP systems based on Chipzilla's silicon.

In other words, DreamWorks clicked a different button on HP's order form.

But a mere glance at the routine, frothy announcement would have one believe the switch will provide DreamWorks with the greatest leap in rendering horsepower since — well, at least since the same thing was said about choosing AMD three years ago.

DreamWorks will be using its new Intel kit to help along the studio's latest romance - offering all films in stereoscopic 3-D beginning next year.

And why not? Stereoscopic films very nearly caught on when attempted in the 1920s, 1950s, 1970s, and the previous two decades. This time it's a sure bet.

The Intel chip lineup will usher in "new levels of detail and new capabilities to our animated feature films," said Jeffrey Katzenberg, CEO of DreamWorks Animation.

No wait — that quote was from the AMD release made in 2005. What we meant to print was:

"By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D," stated Katzenberg.

The 3-D roadmap begins with "Monsters vs. Aliens" which will make its debut on March 27, 2009. Financial terms of the Intel/DreamWorks deal were not disclosed.

Please see numerous Pixar press releases for similar hardware swaps. Man, do these chip makers love courting cartoons.®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Brit boffins use TARDIS to re-route data flows through time and space
'Traffic Assignment and Retiming Dynamics with Inherent Stability' algo can save ISPs big bucks
Microsoft's Nadella: SQL Server 2014 means we're all about data
Adds new big data tools in quest for 'ambient intelligence'
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.