Feeds

DreamWorks switches to Intel for stereoscopic 3-D high

Studio to AMD: Drop dead

Internet Security Threat Report 2014

For computer animation studios, upgrading long-in-the-tooth server farms is a part of a natural cycle to keep things looking sharp. But they're a bit like butterflies flitting amongst hardware specs when it comes down to finding what they want to power "the next big thing."

Witness: DreamWorks Animation has signed on the dotted line with Intel to toss the AMD chips they've previously been using for rendering flicks.

The deal will see the studio replace approximately 1,500 Hewlett-Packard servers and 1,000 workstations using AMD processors with new HP systems based on Chipzilla's silicon.

In other words, DreamWorks clicked a different button on HP's order form.

But a mere glance at the routine, frothy announcement would have one believe the switch will provide DreamWorks with the greatest leap in rendering horsepower since — well, at least since the same thing was said about choosing AMD three years ago.

DreamWorks will be using its new Intel kit to help along the studio's latest romance - offering all films in stereoscopic 3-D beginning next year.

And why not? Stereoscopic films very nearly caught on when attempted in the 1920s, 1950s, 1970s, and the previous two decades. This time it's a sure bet.

The Intel chip lineup will usher in "new levels of detail and new capabilities to our animated feature films," said Jeffrey Katzenberg, CEO of DreamWorks Animation.

No wait — that quote was from the AMD release made in 2005. What we meant to print was:

"By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D," stated Katzenberg.

The 3-D roadmap begins with "Monsters vs. Aliens" which will make its debut on March 27, 2009. Financial terms of the Intel/DreamWorks deal were not disclosed.

Please see numerous Pixar press releases for similar hardware swaps. Man, do these chip makers love courting cartoons.®

Security for virtualized datacentres

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
Cisco and friends chase WiFi's searing speeds with new cable standard
Cat 5e and Cat 6 are bottlenecks for WLAN access points
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.