Feeds

3 calls foul on T-Mobile price promise

Says offers more minutes, but for less money

The Essential Guide to IT Transformation

UK operator 3 has called in the Advertising Standards Authority to rule on T-Mobile's claim that no one gives more minutes for thirty quid - on the grounds that 3 offers more minutes for a lower price.

T-Mobile's claim is that no other operator bundles more minutes for £30, which is true, even though 3 charges three quid less for 400 more minutes on its Mix & Match tariff. The comparison only works with T-Mobile's the 18-month Combi deal, which offers 700 minutes, but it's pretty clear that 3 is offering more minutes - even if that is at the cost of less text messages.

In the complaint letter sent by the operator and seen by El Reg, 3 claims to have called up T-Mobile anonmyously and was advised that the deal was not compared with "3's Mix & Match" - the operator's only contract offing. The disputed advertisement states: "We've already searched the other four networks." So it's hard to see how 3 could have been excluded - perhaps they meant Voda, Orange, O2 and UK01?

These price-guarantee campaigns are really about discouraging punters from look elsewhere, and mobile tariffs are deliberately made confusing to prevent a price war. Simplistic pricing is too easily compared, so it is possible that this is a genuine mistake on the part of T-Mobile.

The ASA is still examining the complaint, and has promised to get back to us soon. Perhaps it's checking whether there's a get-out clause anywhere. After all, T-Mobile is technically accurate in saying that no one gives more minutes for £30. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.