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On marketing:

"Fragmentation in the media is a mesmerizing prospect. With push-marketing you control the time and place and position. With the exception of the X-Factor, the ability to push market is disappearing. You'll see an explosion of little things becoming large."

On licensing music:

"I don't agree with Pete Jenner's view for a blanket license. It has to be voluntary and that's where the alignment of interests is so interesting. I don't agree the bundle approach – you can't tax people for something they don't use, when it's a leisure activity. You can't tax it.

"You should want to pay for it; there's much more good to be had from a voluntary approach. And where will it stop – TV, film? Everybody would want some. So either that two Euros becomes horribly diluted, or it becomes 10 Euros and you've taxed everybody for stuff they don't use, and you've negated the purpose of the exercise. It has to be a consensual opt-in.

"There will be ISPs who want to have the conversation, and ISPs who don't, and it will help to isolate the unwilling."

And what will the new world look like?

"I don't think anything is designed to be the answer. It's a way to liberate the consumer from certain restrictions – because our copyright today only allows us to certain things. A simple example is having the CD of the gig five minutes after leaving. All the secondary revenue opportunities have yet to be explored."

On the majors:

"I have full sympathy for the majors. I don't get off being indy schmindy. I want this industry to survive and there's room for everybody. But my constituents are much better placed, and that's why they're doing well."

®

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