Feeds

Google plays musical chairs with affiliate ad networks

Double Clickization

The essential guide to IT transformation

Google has bagged one affiliate network in favor of another.

At the end of August, the world's largest ad broker will discontinue its AdSense Referrals program, the affiliate network it launched back in March 2007. Now that Larry and Serg own ad behemoth DoubleClick, they'll do the affiliate thing through DoubleClick's Performics network. Except it's no longer called Performics. Yesterday, it was renamed the Google Affiliate Network.

Still with us?

Both networks work in much the same way. Third-party web sites (the affiliates) drive traffic to advertiser sites, and if this results in a sale - or some other action - the affiliate gets a cut. So Google has decided to eliminate a little redundancy.

The AdSense Referrals program dovetails with - you guessed it - Google's overarching AdSense advertiser network. But DoubleClick Performics - sorry, the Google Affiliate Network - will remain a completely separate operation.

Yesterday, members of the AdSense Referrals program received emails announcing the program's imminent death, and yes, they were urged to join the new Google Affiliate Network. But the messages also point out that AdSense users can replace their referral ads with standard cost-per-clicks ads.

"We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers," the emails say. "Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term."

In other words, the AdSense Referrals program never came close to matching with other big-name affiliate networks, including Performics.

Performics began life in 1998 as an independent operation, and in 2004, DoubleClick snapped it up for $58m. Then Google swallowed the swallower, forking over $3.1bn for DoubleClick while sidestepping regulators in both the US and the EU.

Google has posted the meat of its email to AdSense Referrals users here. AdSense Referrals code posted to affiliate sites will no longer display ads beginning the last week of August. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?