Feeds

Adobe boosts Flash media search with Google and Yahoo!

More ads where you don't want them

Website security in corporate America

Adobe Systems is working with Google and Yahoo! to improve the accuracy of searches for Flash ads and media by delivering an optimized version of its ubiquitous player.

Google is today expected to start offering searches of media content using a version of the player that'll help search engines index content using Adobe's Flash file format (SWF). Improved search from Yahoo! has been promised, although, as yet, there is no shipment date.

Adobe told The Register it's talked to different groups inside Microsoft to use the version of Flash Player with that company's struggling Live Search service. No agreement has been reached, and negotiations are no longer active, Adobe said.

Microsoft of course has a corporate axe to grind with Adobe. Microsoft has an online media content creation and runtime environment alternative to Adobe's Flash and AIR, called Silverlight. Not so long ago, it also attempted to rival PDF with XML Paper in Office.

At the heart of Adobe's offering is what it called an "optimized" version of Flash Player that sits on a search engine's server and checks for Flash at the same time as HTML. The player contains APIs to simulate the firing up of the content on a web page as part of the search. Without this, search engines can only index static text and links within SWF files.

Eric Wittman, director of client distribution and business development for Adobe, said improved SWF search would help users of Google and Yahoo! find content like ads authored in Flash.

That's important for Adobe, since it's trying to increase the appeal of Flash and AIR as media content authoring and runtime environments in the era of rich internet applications (RIAs).

As such, Adobe cannot afford to have certain content sitting in isolated pools outside of search engine results. It's also important for search companies like Google that rely on revenue from online ads.

Improved indexing and search of ads written for Flash means ads could be pulled back and displayed rather annoyingly down the right-hand side of a search page along with other paid ads that come back when users do a key-world search. What a feature. ®

Protecting against web application threats using SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.