Feeds

Adobe boosts Flash media search with Google and Yahoo!

More ads where you don't want them

Top 5 reasons to deploy VMware with Tegile

Adobe Systems is working with Google and Yahoo! to improve the accuracy of searches for Flash ads and media by delivering an optimized version of its ubiquitous player.

Google is today expected to start offering searches of media content using a version of the player that'll help search engines index content using Adobe's Flash file format (SWF). Improved search from Yahoo! has been promised, although, as yet, there is no shipment date.

Adobe told The Register it's talked to different groups inside Microsoft to use the version of Flash Player with that company's struggling Live Search service. No agreement has been reached, and negotiations are no longer active, Adobe said.

Microsoft of course has a corporate axe to grind with Adobe. Microsoft has an online media content creation and runtime environment alternative to Adobe's Flash and AIR, called Silverlight. Not so long ago, it also attempted to rival PDF with XML Paper in Office.

At the heart of Adobe's offering is what it called an "optimized" version of Flash Player that sits on a search engine's server and checks for Flash at the same time as HTML. The player contains APIs to simulate the firing up of the content on a web page as part of the search. Without this, search engines can only index static text and links within SWF files.

Eric Wittman, director of client distribution and business development for Adobe, said improved SWF search would help users of Google and Yahoo! find content like ads authored in Flash.

That's important for Adobe, since it's trying to increase the appeal of Flash and AIR as media content authoring and runtime environments in the era of rich internet applications (RIAs).

As such, Adobe cannot afford to have certain content sitting in isolated pools outside of search engine results. It's also important for search companies like Google that rely on revenue from online ads.

Improved indexing and search of ads written for Flash means ads could be pulled back and displayed rather annoyingly down the right-hand side of a search page along with other paid ads that come back when users do a key-world search. What a feature. ®

Intelligent flash storage arrays

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.