Feeds

iPhone will ship in green packaging

Wrapped in Dutch spuds

Intelligent flash storage arrays

Apple's new iPhone 3G will be shipped on July 11 in a potato starch paper tray. Apple placed an order with Dutch company PaperFoam, which also makes packages for Motorola.

The company confirmed this today to Dutch blog Bright. According to CEO Hans Arentsen, Apple ordered "millions of paperfoam packages" for its new 3G iPhone.

The company was established in 1998 in the Dutch rural town of Barneveld - best known for its poultry farming and egg production - with the idea to make products using potato starch as an important ingredient. Once the injection molding technology was fine-tuned, the first commercial products came on line. By 2004, more than 150 million PaperFoam trays were being produced.

The first mainstream products were CD and DVD trays. Later PaperFoam produced trays for the first generation iPod nano and iPod video.

Arentsen doesn't want to reveal too many details, but says the iPhone will be delivered in a cardboard box with a starch tray (the inner part of the box), which is fully recyclable. The company claims a carbon footprint reduction of 90 per cent compared to plastic. The product consists of 100 per cent natural resource, either potato starch or Tapioca starch.

In the past, Apple has often been criticised by Greenpeace for using Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) in its products. Last year, Apple CEO Steve Jobs promised a greener Apple. ®

Intelligent flash storage arrays

More from The Register

next story
MARS NEEDS WOMEN, claims NASA pseudo 'naut: They eat less
'Some might find this idea offensive' boffin admits
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Comet Siding Spring revealed as flying molehill
Hiding from this space pimple isn't going to do humanity's reputation any good
Experts brand LOHAN's squeaky-clean box
Phytosanitary treatment renders Vulture 2 crate fit for export
LONG ARM of the SAUR: Brachially gifted dino bone conundrum solved
Deinocheirus mirificus was a bit of a knuckle dragger
No sail: NASA spikes Sunjammer
'Solar sail' demonstrator project binned
Carry On Cosmonaut: Willful Child is a poor taste Star Trek parody
Cringeworthy, crude and crass jokes abound in Steven Erikson’s sci-fi debut
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.