Feeds

Family Guy creator's sellout to Google almost complete

Two minute clips served with your ads

Top 5 reasons to deploy VMware with Tegile

Google is revealing new details on the recruitment of Family Guy creator Seth MacFarlane to attract prime-time television advertising dollars to web-only video content.

In September, the search giant plans to roll out a series of animated clips funded by its AdSense network called "Seth MacFarlane's Cavalcade of Cartoon Comedy," according to the New York Times.

The story of a MacFarlane/Google advertising matchup has been swimming around the 'net for about a year — so the Gotham rag is a bit late to the punch. But it has gathered up some details on the pact which are interesting.

The original video shorts will serve as a flagship for the Google Content Network, which has until now has only experimented with in-stream video ads. Google's plan for securing massive advertising figures for video content is to bring the content to the user, rather than the other way around.

Cavalcade is described to The Times as "animated versions of the one-frame cartoons you might see in The New Yorker, only edgier". So, er, the bar has been set pretty low.

The shorts will be embedded on thousands of independent web sites frequented by MacFarlane's target audience (young men under 30) as free, ad-supported streams.

The series will be funded by advertising put into the feed via a mix of pre-roll ads, video banners, and "brought to you by..." messages prefacing the clips, according to The Times. MacFarlane will also offer to animate original commercials for a more substantial fee.

Google and MacFarlane aren't saying which advertisers are currently onboard with the idea, although they claim several deals mark the largest AdSense buys ever.

“What is exciting is that this is a way to monetize the Internet immediately. Instead of creating a Web site and hoping Seth’s fans find it, we are going to push the content to where people are already at,” said Karl Austen, a lawyer who worked on the deal, speaking to The Times.

MacFarlane has already created 50 "episodes" for the campaign, which run about two minutes each. So that's a clip with at least 1/3 of the time dedicated to advertising if it uses a pre-roll commercial slot. Perhaps a bit tedious for an audience — but easy money in the bank for MacFarlane. ®

Internet Security Threat Report 2014

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?