Feeds

Yahoo! deckchair! shuffle! filled! with! insight! and! clouds!

Microsoft shame unit tabled for now

The Essential Guide to IT Transformation

Trying to become less of an organizational disaster, Yahoo! has shuffled around some executives and even formed a cloud computing division. "Take that, activist shareholders, we've got everything under control."

The people who brought you the botched Microsoft acquisition bid remain in charge. So, that's chief Yahoo! Jerry Yang and President Sue Decker still at the helm.

Yang and Decker's new plan of attack includes some bold moves like the creating of an "insight strategy team" and tweaks to the company's technology innards that will let it "optimize the use of data and improve coordination between product and engineering teams." Visionary stuff, right?

Yahoo! will also form an Audience Products Division which will lead the company's product strategy and product management. Ash Patel, the previous head of the Platforms and Infrastructure group, will lead this new division and report to Decker. A new group focused on US activities has been formed as well. It will be run by Hilary Schneider, the former chief of the Global Partner Solutions group. And that wicked Insights Strategy team will gain a fearless leader "within the next few weeks." A chicken and egg type of hiring problem, obviously.

The Technology organization led by CTO Ari Balogh will now work on "developing a world-class cloud computing and storage infrastructure; rewiring Yahoo! onto common platforms; and creating a stronger partnership between product and engineering teams." Which makes you wonder what Yahoo! has been trying to do to date.

Part of the Yahoo! rewiring will include the formation of a Cloud Computing & Data Infrastructure Group.

Add all of these moves together, and you can see how Yahoo! is addressing its core issue of making more money off a massive web property.

There was no word on the Pink Liberation Army's future. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.