Feeds

Panasonic Matsushita to become Panasonic

Better-known brand adopted

Internet Security Threat Report 2014

Come October and Matsushita will be officially called Panasonic, formalising a name the company's used for years and is arguably better known as.

Matsushita's shareholders this week voted to approve the change, which will begin to be implemented on 1 October. The corporation said today it expects the change to be done and dusted by the end of March 2010.

Matsushita was founded in 1918 and named after founder Konosuke Matsushita. It began offering products under the National brand in 1927. The Panasonic brand was established in the US in the early 1960s, bringing it to Europe in the late 1970s. During this period, National focused on the Japanese market.

The rapid expansion of the consumer electronics market in the 1980s and 1990s saw the global Panasonic brand growing in strength. In 2003, Matsushita - now a group of companies rather than one - after years trying to convince World+Dog Panasonic was just part of Matsushita, decided to adopt the brand across the corporation, across all markets.

So Matshushita-named group members will gain the Panasonic tag, as will National companies.

Overall, the Matsushita Electric Industrial Co., Ltd. - as it's now known - will become the Panasonic Corporation.

Beginner's guide to SSL certificates

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.