T-Mobile launches price promise

You won't find more minutes

Posted in Mobile, 25th June 2008 09:46 GMT

Increase your knowledge of the latest threats to your busines

T-Mobile reckons it can beat any competitor's tariff, and is promising more minutes for your money even if you're in the middle of your contract, though as ever the devil is in the detail.

The deal applies to Solo, T-Mobile's SIM-only offering, and Combi, which comes with an 18-month contract, but only for customers paying 30 quid a month on either tariff. Those punters will be able to ask for more voice minutes, if they can find another operator who is providing more minutes for exactly 30 quid a month.

As the UK's fourth largest operator T-Mobile is fighting for more market share, and reckons that by promising more minutes it can attract more customers: or at least discourage them from looking elsewhere. In retail this kind of price-beating offer is about giving customers the confidence not to look elsewhere, rather than actually cutting prices, and the same seems to be true here.

Solo offers just shy of 24 hours of calling a month (1,400 minutes) while punters on the Combi tariff get half that for their £30. It's not easy to find anyone offering a connection for exactly £30 a month, so T-Mobile are on pretty safe ground in making the offer, but if you are on Solo or Combi and find more minutes available then do take it up with T-Mobile.

Increase your knowledge of the latest threats to your busines